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19 posts categorized "SEO blogging"

January 13, 2012



Now that we are squarely in 2012 everyone must begin to look to the year ahead and how to better their enhanced online visibility.  New reports of what to expect in every industry are coming out by the bucket loads.  After reviewing the predicted trends in industries related to enhanced online visibility we’ve pulled a view that are worth mentioning.  The biggest prediction we have noticed has to do with Google and the changes predicted in its algorithms used to determine rank. 

Google is going to battle in 2012 with those who manipulate the algorithms to get ahead.  They are focusing on the quality of web content rather than the quality.  Up until this point to raise one’s rank and enhanced online visibility in the process more pages needed to be added to a website.  Google interpreted that as good because obviously a company who has many pages has a lot to say.  Well, we all know that necessarily isn’t the truth.

There is a fine line between manipulating search rank algorithms and using guidelines to increase one’s likelihood of receiving a higher rank creating a more vibrant enhanced online visibility.  We have tried within the posts of this blog to feature tried and true ways of competing in the brave new world of online marketing by building an online brand presence and enriching enhanced online visibility.  These trends noted in the 2012 predictions (not the end of the world predictions) are in concurrence with our advice.  In short, to achieve an enhanced online visibility companies must devote the time and experience necessary to get the job done right.

Now that the Google Panda is onboard with this ideology we expect some big changes in 2012.  First of all, things are going to get more competitive.  As Smartphone activations are growing exponentially more and more people are utilizing search engines making those top ranks even more coveted than ever.  As Google and other search engines are realizing the underhanded schemes to improve rank through less than honest methods and begin cracking down on such practices new less than honest practices will emerge confusing companies even more.

Again, we fall back on do the job right.  There are no shortcuts to creating an enhanced online visibility.  There is no magic trick that one can do to become an overnight search engine sensation.  Creating a viable enhanced online visibility is possible for any company if they stick to the tried and true methods and heed advice given by the experts in the field.

January 12, 2012



Latest_news_greekshares
By following the steps we’ve outlined in previous posts companies can begin to create their enhanced online visibility.  Once one has a taste of success they become hungry for more.  After creating the company blog, updating the website to make it look like a million dollars and becoming active on social media websites there is still quite a bit of work to do.  One of the easiest ways to keep that enhanced online visibility going strong is to keep the world (and loyal customers) abreast of current events in one’s industry.

There is a fine line between keeping customers informed about industry events and boring them to death.  As good leaders in a company most bloggers search daily for news pertaining to the job or industry.  Not every little piece of information coming down the line is worthy of sharing no matter how desperate one may be.  By carefully selecting material to be written about a company can keep interest high and maintain that enhanced online visibility they worked so hard to get in the first place.

Social media is a great place to start when maintaining an enhanced online visibility through news.  To have a successful social media campaign companies must be diverse in their Facebook updates, Twitter Tweets or any other type of post.  Never should a company only post about news or sales or accomplishments.  It should be a well-balanced blend of everything.  When considering news stories pertaining to one’s industry the writer should pick not only those events and stories which will be interesting to customers but also items which will shine a positive light on the company.  For instance, if a restaurant specializes in hamburgers they would not want to share a report about obesity related to burgers.  That is unless they were introducing a new line of turkey burgers.

The company blog is a great place to share news.  Not only should it be updated daily with new posts but it also allows guests to comment. Getting customers to talk about one’s industry is a great accomplishment and should be one of a company’s blog’s goals.  Again the same rules apply as with social media for what type of news stories should be included to maintain the enhanced online visibility.  No one wants to read boring insider-only industry news.

Maintaining one’s enhanced online visibility takes work.  For companies unable to commit the time and expertise required contacting a professional marketing or SEO service should be considered.  In today’s competitive marketplace slacking in building an enhanced online presence could just be the straw that breaks the camel’s back.

January 11, 2012



Personal_brand
This entire blog is devoted to helping companies and individual business owners develop and maintain an online brand presence.  Contained within pages and pages helpful articles are all kinds of tips and strategies gathered from some of the best marketing and SEO marketing firms and specialists in the world.  Anyone who reads this blog on a regular basis has by this point recognized themes – advice we repackage and reword time and time again in an effort to stress their importance in building an online brand presence.

Well, we feel vindicated.  Recently PRWeb reported in an article the top SEO tips and trends for 2012 as predicted from some of the world’s best companies.  Within the list are topics we just can’t discuss enough in this blog aimed at helping create an online brand presence.  Here is a simplified summation:

1)    Keyword Optimization and Research – companies must do thorough research into what keywords customers and potential customers are sticking into search engines when looking for services and products.

2)    Linking – There is simply no easier way to build an online brand presence than to link, link, link. 

3)    Social Media – Companies expecting to compete in this day and age must develop a strong online brand presence through social media.

4)    Forum Commenting – Perhaps one of the easiest and most affordable ways to promote an online brand presence is through participating in online communities by commenting on forums and other blogs. 

5)    Review Submissions – Providing well-written, thought provoking reviews of products or services in one’s industry is a great way to link.  Most of the time the reviews will be posted with a link back to one’s company.  Online brand presence is built and rankings are raised.

These are just five of the recommended best practices for companies wanting to improve their rankings on popular search engines and in turn increase their online brand presence.  Although all of these tips seem relatively simple they do require time and dedication, something many companies honestly do not have available.  To get the job done right hiring a professional may be the best decision.  After all a strong online brand presence will bring in far more revenue than the cost of any SEO or marketing expert.

January 04, 2012



Blogging-tips
Often companies turn to building a blog to create their online brand presence.  If nothing else they believe it will attract a few more customers.  While blogging can have quite an effect on increased online brand presence it must be done right.  One of the issues those new to blogging are guilty of is only including text in each post. 

Of course the text is the most important part of a post and a lot of focus in the area of SEO marketing in regards to crafting one’s online brand presence is spent fixating on the content of a blogpost it is not the only thing to include in a post.  Each post should have at least one non-text item like a photo, multimedia item or video. 

Online Brand Presence and the Blog – Pictures

Adding a picture to every post is easy and effective.  The Google Panda loves pictures and it will, if other components of a great blog are in order, raise ranking on Google search. While any picture will do try and choose one that best suits the material being discussed.  If a photograph of merchandise is a good choice, throw it in.  Otherwise, there are plenty of great free pictures available on the internet life creativecommons.com.

Online Brand Presence and the Blog – Video

 Not only does adding a video to a blog post add ranking value but it also adds quality and a level of professionalism.  If one adds just any video to the post in an effort to increase ranking and online brand presence it will probably get flagged and suffer a penalization from Google and other search engines.  More importantly if customers of a company take the time to read the blog and then are subjected to a pointless video they feel used.  It’s just not worth it.

Instead only add a video if the video adds value to the post. Most companies keep video of conferences, meetings and how-to guides for products.  Even a commercial may fit a particular post.  The main thing to remember when incorporating video into a blog is that one must think creatively and put the readers’ interest as top priority – not Google rankings.

All in all, any company serious about beefing up their online brand presence through blogging should take the time to do it right.  Adding video and pictures is a great and easy way to start.  If one does not have the time or desire to devote the required effort to creating and maintaining an effective blog they should hire a professional well-versed in SEO marketing to deliver a stellar online brand presence.

January 03, 2012



Blogging-in-business
Most companies focused on creating an enhanced online visibility have been convinced of the value of adding a blog onto their website.  Unfortunately, their blog is not doing all that it can to produce the enhanced online visibility for which it was designed.  There are several common errors companies make with their blog that can easily be fixed with a little dedication and time.  For companies whose blog problems are because of a lack of both time and dedication considering hiring a professional company to maintain the blog might be the best solution.

For everyone else, there are a few things to try before calling in the professionals:

1)    Blog Often – There is nothing worse than a spotty blog for creating an enhanced online visibility – one that posts randomly with huge gaps between dates.  Try to commit to at least three posts per week.  The posts do not have to be novellas, but just something interesting .  If you try to post boring filler your audience will know and desert you.

2)    Take Advantage of Guest Bloggers – No one like to post every day or every other day.  Similarly your audience doesn’t want to hear your opinions all the time unless you’re a celebrity.  By inviting a guest to post every now and then you shake up the blog and impress search engines.

3)    Link Carefully – Don’t go crazy with the linking.  Yes, links are vital to a successful blog and an enhanced online visibility but if you go nuts you will only offend the delicate Google Panda and cause guests to never click on your links.  When reading through a new post consider what YOU would like to click on to learn more about.  Then link appropriately.

4)    Write About Real Issues – A golden rule for writing of any genre is to write what is interesting. If it’s not interesting to the author it sure won’t be to the reader.  Even if you are the primary blogger for your website and therefore responsible for enhanced online visibility and are getting sick and tired of writing about your chosen industry day after day, boring posts are not okay.  Find a new angle.  Take a break.  Do whatever you need to keep every post fresh and interesting.

A blog might seem simple in theory but in reality it takes a lot of work to do it right.  The payout for a blog done right, however, is exactly what every company needs to build an enhanced online visibility.  All companies need to be honest with themselves and decide if they can handle blogging for enhanced online visibility or if a professional is needed to do it right.

December 26, 2011



Blog_image
There are of course many more reasons to have a company blog than the three that are mentioned in this blog post.  In fact, there are very few reasons NOT to have a blog! Regardless of the size of the company or what product or service they are providing blogs are useful when wanting to increase online brand presence.  In short, blogs are great for building rank on search engines, are chalked full of information for investors, customers and partners, and they are a window into the soul of any company.

Building Online Brand Presence – Get Recognized by Search Engines

Search engines love fresh content and keywords.  Blogs are the ideal way to incorporate both into a company’s website.  It’s recommended that content be added or changed on a website at least three times a week for webcrawlers to be impressed.  Keywords must naturally be added to that content. Even though it may sound easy in theory the arrangement of keywords and content is more art than science and realistically requires experts in SEO marketing to get it done right for online brand presence to be truly increased.

Building Online Brand Presence – Up-to-Date Information

Nothing is more annoying or disappointing than visiting a website only to find it hasn’t been updated in a year.  Every business changes constantly as do their industries.  Blogging is a way to ensure that up-to-date information is conveyed to customers, investors and partners in a non-threatening, non-preachy tone.  When writing a blog one should always remember that the post is not about selling the product or service, but rather about sharing information if they truly want to be read and build their online brand presence.

Building Online Brand Presence – Define the Company

It’s sad to say but for most industries companies selling a product or service are a dime a dozen.  The only way to stand above the crowd is to connect to customers.  Brick and mortar stores are a great method for doing just that but as the world is moving more toward the virtual one’s website must replace the colloquial richness storefronts used to offer.  By offering a blog customers can get a feel for one’s business while instinctively understanding the values and beliefs which make it unique and reputable.  Online brand presence is about setting oneself apart from the others.

The fact that people are reading this blog post is proof that blogging works.  Blogging is a great way to get information out to the public about one’s product or service.  An online brand presence depends completely on businesses taking the time to create a name for themselves which will be picked up by search engines and relayed to customers and potential customers.

October 19, 2011



Index

 


Creating an online brand presence is a crucial component of both marketing and your web design company. To enjoy a completely incorporated and coherent online brand presence you need to include all parties. Most of the time, your web developer will have a good knowledge of SEO, but not a level of expertise in marketing. The same is often true of marketers who have a great knowledge of marketing and advertising but little idea of how to make it work for an online business.


Developing an Online Brand Presence using Technology and Promotion.


Conventional marketers typically dismiss the potential of search engine optimization and SEM when running a business. While they are conscious of the potential and possibility to make a direct impact within the online world they just don't understand the expert skill of the SEO specialist and their role in online marketing. It is vital that you bring all aspects of your marketing together in a very logical manner. Search engine optimization must make use of the capabilities and material using traditional types of marketing to ensure that your online brand presence is really a legitimate representation of your business. Potential clients and consumers review your company from a variety of perspectives; you should ensure that the picture is evident and clear whichever way they receive the sales message.


Online Brand Presence and SEO Resources


Your online brand presence is established by ensuring of a constant supply of content pertaining to your business and out of your business for the benefit of potential clients. Blogging is an excellent strategy to combine PR, content and SEO in a single application. Blogs tend to be extremely well ranked by large search engines like Google and when you have a coherent message that does not seem to be really promotional; you can be assured of creating an excellent online brand presence.

 

The two main elements of SEO that you should continually consider when creating an online brand presence:


• Your audience. SEO subject material should always be of value to your reader. Internet sites and weblogs that bombard people with special deals will not be considered beneficial or helpful when attempting to establish an online brand presence.
• Search Engines. The higher your ranking, the more people are very likely to visit your web site or blog. There are many different ways of staying ranked on large search engines. Articles or blog posts, PR, blogs, websites.

 

A good SEO expert will spread your sales message over an array of these to get the most positive online brand presence.

 

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