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64 posts categorized "SEO"

November 01, 2012



Enhanced Online Visibility


Over 100 000 new domains and website are registered every day. That’s a lot of new competition on the World Wide Web, and getting just the right amount of enhanced online visibility is critical if you’re just starting out.

Enhanced Online Visibility For Small Businesses 

Smart businesses know that doing business on the internet can be a massive percentage of total business. The key to making money online is to have enhanced online visibility from the very start. Many businesses do not realize the massive potential of their products and services and often give up soon after they have started. Their website becomes a dusty shop window to the world and no one visits. It can be discouraging, but harnessing enhanced online visibility through good SEO is the key to small business success online.

What is SEO and how does it give me Enhanced Online Visibility?

SEO is Search Engine Optimization. It is a technique that is used to ensure that your website and brand is seen by as many people as possible. Creating an online brand presence is one of the tools of the SEO expert and it can be done in a number of ways:

  • Pre-optimization. Start as you mean to go on. Websites that have pre-optimized content stand a far better chance of being ranked than websites that look good. Choose an SEO professional to write your content. They have a good understanding of what is needed and how to work your content so that it looks good for Search Engines and users.
  • Use Social Media. Right from the start you need to establish an online brand presence by utilizing the giants of social media: Facebook, Twitter, and LinkedIn. Having an active presence on social media sites can give you a massive amount of enhanced online visibility. You can drive traffic to your website in huge numbers if you use an SEO expert to handle your social media feeds.
  • Work your keywords. Make your keywords work for you. Being ranked on the first page of Google takes time and effort. You can’t do it by submitting your site to a few directories or going the way of trying to manipulate the search engine algorithms. Fact of the matter is: You Can’t! Rather start your online brand presence the right way, focus on keywords that bring traffic to your site. Ask an SEO professional to find you keywords that will send potential customers and clients to your site immediately.
  • Use the tools of the SEO gurus to maintain enhanced online visibility. Having a blog is just as important as having a website. Great content makes fantastic websites that really SELL.

 

Using reliable and trusted techniques with SEO you create a buzz around your new website, and your products. You can create valuable links, and raise your ranking and enjoy enhanced online visibility in just a few months

August 13, 2012



Keywords and Content

 

Creating useful and engaging content for your website or blog is one of the fastest ways to improve your online brand presence. The words that you choose are as important as your subject. As important as it is to actually pick out the correct keywords when creating articles, so that the search engines pick up on the most frequently searched words and phrases, it is equally important to check the keyword density. While keyword stuffing used to be a very popular way to storm the search results, this is no longer allowed, and in fact it is penalised, making it important that you know how to sort out keyword density before publishing articles.

Don't Use Keywords To Try and Beat Google

Until the changes ot the Google algorithm, many webmasters would try and 'beat' the system by placing lots of keywords in each piece of content. This was called keyword stuffing and it involved throwing in a bundle of keywords throughout the entire post. This would then get picked up by Google because it had the strongest amount of keywords. Despite it working for some time, it has now been banned and for those who attempt it, it is possible that Google will penalize you and your hard-earned ranking will diminish. 

Word Counts & Keyword Density

What you may not know is that the amount of words you have in an article affects the keyword density. So if you have a piece that is 450 words long, it will require less keyword implementation than an article that is 1000 words long. This is important to know if you are a creating the content for your business. 

How Many Keywords?

Once you know the amount of words in your content, you can start to determine the amount of words that should be used for keyword implementation. With the word count noted down, use Microsoft Word and click on the tab that says ‘Edit’. You can then click ‘Find’ which will allow you to find the keyword you are using. You can try this on a practice piece before you craft your own, to get an idea of what is right and what is wrong. Write down the number of times the keyword has been used in the article and divide this number by the word count. 

Remember that your online brand presence is determined by a number of features and factors. Getting them all right and all working together is the key to enhanced online visibility and a better reputation.

 

June 19, 2012



Seo links

 

To enjoy enhanced online visibility you need to ensure that you are keeping up with a number of SEO tool and techniques on a daily basis. You do not have to follow every trend that is introduced because not all of them will work, but you do need to follow some SEO principles continually, rather than try a new SEO tool every week.

 

Enhanced Online Visibility – It’s Ongoing Work


SEO is a relentless drive to make sure that your website and your online brand is continually able to succeed in search. The place to start is with your website. Onsite SEO may be the key that give you the enhanced online visibility that you were looking for. Again, it cannot be performed as a once off job by a web designer. If you’re serious about SEO and achieving all that you want from the World Wide Web, you need to employ a specialist SEO expert to do your onsite SEO. Good onsite SEO sends a message to the big search engines that you are a site that offers their users a more complete and useful experience. Keep an eye on your internal links and make sure that your code is neat and clean.

 

Enhanced Online Visibility – The Value of Content


Good content is great for enhanced online visibility, and bad content can actually work against you when it comes to ranking and establishing authority with the search engines. Good contentwill always contain an acceptable amount of keywords. Never underestimate the value of having the right keywords placed in exactly the right position to help your ranking and let you reap the rewards of enhanced online visibility. Keyword stuff is dead and will result in a negative ranking, but the use of keywords in your content will always be an important part of SEO and one of the building blocks for enhanced online visibility.

 

Enhanced Online Visibility – Make your Links Work For You


Carefully used, and judiciously chosen, your links are the power behind your enhanced online visibility. Creating links between your website or blog and other websites is a challenge and should be handled by an SEO expert that has experience in link baiting as well as creating content on your site or blog that will attract links from their sites.

 

You can use linking to establish authority quickly within your niche market, and actually increase your online brand presence. While there is a huge amount of work that goes into building power links between your site and other site on the internet, the end result is an almost unlimited amount of free advertising and marketing from another company. You will only create good links if you have good content. You can buy links and there is no penalization for buying links but it can be a grey area and you will be monitored by search engines very carefully if you buy links that are not useful or relevant to your page.

 

Search engine optimization is a subtle blend of technology, creativity and marketing prowess to ensure that you have enhanced online visibility.

 

June 10, 2012



Online brand presence
Does the humble Press Release have a role to play in your online brand presence? Today, the internet has become a modernized market place. Search engines own the topmost part of the internet pyramid and articles are being written to achieve high ranking status; one might think that there is no room for press releases on the internet; quite the contrary, today’s online press releases have become more integral and more important for bringing traffic to a company’s website. Not only are the press releases more fun and more interactive, because of the added animation, videos and colors, compared to the traditional press releases, but using the internet to promote press releases is much more beneficial to companies.

Use Your Press Release For Enhanced Online Visibility 

An online press release is in some ways similar to a traditional one but the addition of SEO for extra online brand presence is the way by which companies can convey information of recent events that are transpiring inside your company. Writing an SEO Press Release makes sure that more people see it. The important part is that it should be written in a way that makes it rank highly in the search engines through keywords and essential back links. With the use of press releases, you can create a back link from informative sites to your website, thereby increasing your ranking in the search engines. It can increase your visibility in blogs, news sites and RSS headlines. However, all these advantages can only be acquired if the writing of the press release is done correctly.

To be able to create an effective search engine optimization press release, here are a few tips to remember. The first is to know what keywords to use; keywords are the phrases typed in by users on various search engines when seeking information online. It is important to get these keywords correct to be able to focus your press release to the right audience and to get higher visibility on the website.

Technically, there are five parts of successful SEO press releases that focus on increased online brand presence. The first is the title, which should include the keyword phrase. The second is the summary, which gives a concise paragraph of what you’re talking about and typically consists of one or two sentences. The third is the body, which gives the recent happenings in your company that you want the readers to know about. The fourth part is two to three sentences that give the writer a chance to talk about the company; while the fifth part, the press contact, provides the contact information for your company.

The most important part of writing SEO press releases is to write something that the readers can relate to, meaning no highfalutin words and absolutely zero jargon. If you want to enjoy enhanced online visibility and an increased online brand presence you need to explore every avenue of internet marketing that you have available to you.

 

 

 

May 30, 2012



SEO-Social-Media1


​The best way to ensure enhanced online visibility is to get more traffic to your website. In order to be highly ranked in your area you need to invest in some local web marketing. Local search engine marketing tips can show you how to increase your online visibility to ensure that you are right at the very top of the search engines.

 

10 Ways To Ensure Enhanced Online Visibility


  1. Invest in Google Webmaster Tools. It will be a useful tool for you to check on the search traffic for your site. You can use the data to increase and modify your local search engine marketing campaign. You do not have to pay for the program and it provides a wealth of information and analytical data.
  2. Use latent semantic indexing to create better SEO. The search robots pick up the words around the keywords if they are synonymous with the keyword. For local search engine marketing and enhanced online visibility you need to create excellent geomodified words that tell the search engines exactly where you are and what you do. It’s not easy – get a professional to help you with this.
  3. Internal links are important in creating visibility. It also helps the robots to crawl your site and helps users to find relevant content. Content is still king whether you’re a plumber from Jersey or a multinational corporation in Japan. Hire the best.
  4. Avoid using shared server hosting for your website. Rather invest in a private server or cloud computing.
  5. Ensure that you always use ALT tags for all of your images. They describe the content and can be used to include keywords for enhanced online visibility.
  6. Get in touch with other professionals that fall into the same market as you. Link to their blogs and websites.
  7. Title tags are very important to ensure that the search engine will find your information. Make sure that all title tags contain your keywords. Local search engine marketing for enhanced online visibility needs to be performed with care to make sure that you’re picked up by the search engines.
  8. When writing content for a website or blog, always write for the users not the search engines. They have different needs but it will be the users that buy your product.
  9. Submit your website to the big search engines. It might take time but it will be worth it with the increase in traffic. You’ll only get noticed and enjoy enhanced online visibility from your local search engine marketing if you get your website out there.
  10. Use anchor text that is keyword rich. This is text that should be used in your hyperlinks. Always surround anchor text with the keywords that you have targeted. This will increase the visibility and the SEO value. Target your keywords for those that are most searched. There is no point in using keywords that no one searches for.

Increased and enhanced online visibility does not have to be expensive if it is done right. Look at investing at least six months of time and energy to the campaign to get the best results for your online business.

 

 

May 28, 2012



Enhanced Online Visibility Through SEO


Maintaining enhanced online visibility on the world wide web is not always easy but there are some easy local SEO basics for enhanced online visibility that you can employ to kick-start a great marketing campaign on your own. More complex SEO and better ranking will be more quickly achieved using a professional, but if you’re an entrepreneur then you may want to get a handle on how SEO really works by investing in some SEO tactics for your website or blog.

Good SEO Means Great Enhanced Online Visibility 

​Make sure that your content is unique and ensure that it always passes Copyscape or another plagiarism checker. Original content is excellent for enhanced online visibility results. Give your users something to talk about. Update your content regularly and make sure that it is always fresh and relevant. Avoid using submission services. Rather do the submissions yourself. Services will only send you down the rocky road of spam. Updating content is one of the best ways to ensure that the search engines keep coming back to your site.

A good tool is to start using forums that are related to your blog or to your website. Start creating some buzz around what it is that you do. Use social networking buttons to link to your site. It will give any blog or website the chance to enjoy viral growth. Ensure that visitors to your blog or to your site have the function available to the social media services. It will create more interest in what you have to offer and added enhanced online visibility. Blogs take time to fully realize the value of SEO. Keep plugging away and you’ll notice the difference soon.

If you use multiple domains, then ensure that the content is related. Multiple domains can support each other and create valuable cross-links. You can even employ some SEO in your web design. Design, whether for websites or for blogs should be neat and clean at all times. Design should follow SEO not the other way around.

The best tool for enhanced online visibility is to try to include some sort of local information if you are writing for a specific geographic area. It will increase your SEO hugely. Internal links should also contain anchor text to allow the search engine spiders to crawl the site more easily. If you continually see that your crawl rate from the big bots is higher than 1200ms, then you need to SEO for speed as well as content.

Enhanced Online Visibility Technology

You do not need to have .php at the end of your links. It is outdated and will have no effect on your SEO. Back links that have a rel=nofollow after them, will have no impact on your SEO as search engine will not follow them. They will however increase your reputation. Keywords should be placed in the first and last 150 words of an article for them to be truly effective for local search results. Enable compression on your blog so that it is easier and faster for the end user. Your hosting company will be able to help with this.

Enhanced online visibility through SEO does not have to be time consuming; it does however have to be constant and continual to be able to reap the rewards from your website.

 

March 02, 2012



Social_media_marketing-300x300
Unlike traditional forms of marketing online marketing allows businesses the opportunity to form relationships with customers while promoting an online brand presence.  This difference is crucial to understand as traditional marketing strategies do not always work when moving online.  Below are a few online strategies that will help your online brand presence grow and are unique to social media marketing.

Online Brand Presence Builders - Focus on Feelings

All good marketing campaigns take customers’ emotions into account but social media is poised to keep up with changing attitudes as they are influenced by trends.  Also, social media allows brands to appeal to more than one group of customers at the same time.  Experts recommend that when developing social media marketing goals with a focus on building online brand presence a focus be determined. This focus should not be the brand or product one is selling but rather a feeling or attitude target customers share.  An example would be a business offering cleaning services might choose their focus to be on simplifying.  This would drive all of their marketing strategies.

Online Brand Presence Builders – Easy Does It

Customers on social media websites do not want to work hard.  Rather, they want to relax, chat with some friends, catch up on news and gossip, and possibly do a little shopping.  The easier one can make the social media experience for the customer the more likely they will take part.  Building an online brand presence depends completely on convincing the customer it is worth their time to share one’s brand with others.  To convince them without overburdening them requires finesse.  Some examples of strategies include social media only deals and giveaways.

Online Brand Presence Builders – The Latest Gadgets

People who will respond to a business’s online marketing campaign are tech people. This is something to take advantage of!  Technology is constantly changing and there is no way any business can always be on top of the hottest trend but they can catch up as quickly as possible.  To build online brand presence business’s must make their brand synonymous with the hottest technology whether that be by having really cool apps or being available on the most operating systems.

Social media marketing with a focus on growing one’s online brand presence presents both challenges and rewards unlike ever seen before in marketing campaigns.  Companies ready to jump on board and ride social media to the bank will adopt strategies that embrace the differences in marketing styles and as a result see a huge increase in online brand presence.

February 22, 2012



Many companies expect an easy answer as to how to create an enhanced online visibility.  While some fish oil salesman masquerading as online marketing experts claim to be able to achieve this elevated status in ‘three simple steps’ or some other similar nonsense that is just not the case.  Creating an enhanced online visibility takes hard work, perseverance and a dedication to the task.

If one was to line up companies and brands that have achieved an enhanced online visibility certain attributes all had in similar would become evident.  One of those similarities is that each company with an enhanced online visibility is perceived to be an expert in their field or industry.  They might have taken different paths to be seen by their customers and audience (as well as competition even) as experts, but the end result is the same.

Knowing that, it would behoove any company set upon claiming an enhanced online visibility as their own to put forth the dedication and initiative to being identified as an expert.  With most of the world’s business conducted online expert status is gained through blog posts, website content, and forum posts.  The more a company becomes visible in their industry’s online community with helpful, useful and thought-provoking information the quicker their expertise will become invaluable.

Social media has truly been a gift to creating an enhanced online visibility.  Now, with the simple click of a ‘like’ or ‘tweet’ button a company’s expert advice or insights can be shared with an entirely new audience.  By adding such buttons on every blog post companies can be fast on their way to being seen as experts in their field.

Keeping on top of industry news and sharing it as quick as possible will also send the message that the company is maintaining a diligent keep on industry developments.  Having this kind of reputation will only escalate one’s rise to expert status and firm establishment of enhanced online visibility.  Of course to do this companies must devote an appropriate amount of time to surfing the web for relevant news and keeping up with industry blogs and online publications.

All in all, becoming an expert is not an easy chore no matter what online marketing gurus soliciting for business may promise.  To create an enhanced online visibility that will weather the storm companies must commit to the kind of dedication becoming an expert requires.

February 14, 2012



GuestBlogging
Anyone who blogs on a regular basis understands how maintaining one’s focus on building an enhanced online visibility can become overwhelming and demanding.  For those whose sole responsibility it is to maintain the company blog scheduling regular breaks from writing is vital to keeping the intensity strong and meeting the challenging goal of creating a vibrant enhanced online visibility.  The best way to schedule regular breaks for oneself is to invite guest bloggers to write. 

Enhanced Online Visibility – Guest Bloggers Add Diversity

There is no better way to break up the monotony of a blog then to invite someone else to write.  A post or two from a new voice in a different situation will refresh the blog and catch readers’ interest.  Enhanced online visibility only works if someone (and lots of them) is reading what is written.  Even if the guest writer is has a similar view on the industry as the primary writer for the guest blog the diversity seen within the posts will still be huge.

Enhanced Online Visibility – Guest Bloggers Challenge Ideas

The best type of guest writer one can get to build an enhanced online visibility is a writer who will challenge the primary writer’s opinions.  This, of course, can’t be a mean and spiteful confrontation, but rather a well-written rebuttal of beliefs.  If done well many new post topics will be created, a series of back-and-forth ‘debate style’ posts can be developed and, best of all, a conversation among commenters will begin.

Enhanced Online Visibility – Guest Bloggers Have an Entourage

Perhaps the best reason to invite a guest blogger to write for the company blog is to increase numbers.  When choosing a guest writer it is important to find one who already has a successful online brand presence with plenty of followers to prove it.  Where they write their crowd will follow.  Even a simple link on the guest’s website or blog leading their followers to the guest post can open many doors for one’s company.  This is one of the best ways to increase enhanced online visibility.

Rather than become a devastating blow to the company website and blog, one should look at a case of writer’s block as an opportunity to help build enhanced online presence. Not only will the primary writer of the blog get a much needed break to recharge their batteries, readers will get a fresh, new perspective and new readers will be drawn to the blog. 

February 13, 2012



Reputation
Many small business owners put so much effort into creating their online brand presence that once an acceptable level is achieved they begin to slack off, failing to maintain that precious online brand presence they worked so hard to build.  In order to keep that from happening to your business you must work tirelessly to maintain your online reputation. The best way to do that is to perform regular maintenance on all web content and blog entries.  An out of date or irrelevant post is all it takes to begin to crack the façade of a strong and dominant online brand presence.

Online Brand Presence Maintenance – Search Engine Monitoring

If you own a small business you should be checking your business’s name on all major search engines on a regular basis.  All it takes is one bad comment or review to seriously endanger your online brand presence.  By not only checking search engines, but also having a plan in place should the worst occur, you are protecting yourself against damages that could cost thousands to repair.  You might consider hiring a professional reputation management company to assist you in keeping tabs on your online brand presence.

Online Brand Presence Maintenance – Blog Comments

It’s easy to forget to read every single comment posted on your blog.  We understand.  Unfortunately, this is one of the ways your online brand presence can seriously be hurt.  Either spammers post nonsense comments promoting their product or someone blasts you in a hate-filled comment and suddenly your online brand presence is suffering life-threatening wounds.  Constant monitoring of your blog is essential not only for maintaining online brand presence but for creating an environment of open and positive community which hopefully will detract spammers and other negative comment.

Online Brand Presence Maintenance – Web Content

Web content is easy to forget about in the world of a busy small business owner.  You work hard to produce quality content and then are expected to update it regularly.  It’s easy to see how the updates might become fewer and fewer as the months pass by.  Unfortunately, keeping web content fresh is one of the best ways to maintain online brand presence.  If you find yourself to busy with the day to day tasks involved with running a business you might consider hiring a company specializing in web content and search engine optimization.

February 10, 2012



Target-audience
All too often a small business has a great product or service but can’t understand why their enhanced online visibility is nowhere to be found.  Quite often the problem isn’t their service or products but rather their inability to reach their target audience.  When working on a company online marketing plan with the goal of building and maintaining an enhanced online visibility target audiences must be thoroughly researched and decided upon before attempting online marketing strategies.

Enhanced Online Visibility – Begin at the Beginning

When developing one’s target audience for online marketing with the intent being to increase enhanced online visibility a small business should start by making a physical list of all the attributes of their target customer(s).  Are they male or female? What income level? What education level?  All these question matter when determining where time and resources should be spent in regards to online strategies.

Enhanced Online Visibility – Think like the Customer

Once the target audience has been thought through and a  list of attributes for each target customer has been assigned the small business owner must determine where their target audience will be online.  If one determines their largest pool of target customers is sixty to eighty years old and of limited means what are the odds of their being active on Twitter and Facebook?

Although the target customer, originally determined, may be that demographic and Facebook may not be a good meeting ground one must take a second look at their target audience.  Would the target customers’ children be on Facebook and Twitter? Might online marketing aimed at them rather than their parents for whom the product or service is designed be more practical?

Enhanced Online Visibility – Trust in the Numbers

After enacting various online marketing strategies such as social media, blogs and forum posting on industry blogs every small business owner needs to make the time on a regular basis to check the numbers to see if their hard work in the online community is paying off.  There are several programs and websites dedicated to analytics that will clearly show where traffic is coming from and the demographic composition of one’s traffic.  Even a simple Google search of the business name will give one an idea of how their business’s enhanced online visibility is doing.

It is easy when creating and structuring an online marketing plan to forget the very foundation of any business – the customers.  Online marketing allows a business exciting new ways to market their business, interact with current and future customers and keep an eye on the competition.  All of that is for naught, though, if a business’s enhanced online visibility is lacking due to mistargeting of audience.

February 09, 2012



Computer_plus_magnifying
One of the proven ways to build one’s online brand presence is to be active in industry forums, social media and other’s blogs.  This activity usually takes the form of making thoughtful and compelling comments – not blatant advertising of one’s product or service.  Best practice recommends that to really build online brand presence one must always include a link back to the company blog or website when posting said comments. 

Understandably, after a few dozen comments it becomes difficult to keep track of all the blogs, forums and social media pages upon which one commented in an effort to monitor the ongoing conversations so that online brand presence can continue to be built.  Since this is a universal problem several new programs are available online to do that job exactly.  Below are a few programs that will make monitoring one’s online brand presence incredibly easy so that time and energy can be spent on more important components of creating and maintaining a business’s online brand presence.

Backtype – This is great for monitoring blog comments across the web.  Once one comments on a blog and includes a link to their blog or website Backtype will update any new activity on the blog saving time and energy.  This service can also be used to monitor trends and discussion in one’s industry which comes in useful for the company blog.

Google Alerts – One can now tame the search engine giant by setting up Google Alerts which notify one when a pre-entered phrase or business name is mentioned any where on the internet whether that be in a blog, forum or article.  This is great for monitoring a business’s online brand presence.

Twitter Search – For those small business’s investing their online marketing time on Twitter keeping up with all the Tweets can be exhausting.  Enter Twitter Search.  One can search for all the instances a company’s name is mentioned in a tweet and then choose to respond or not respond.  One of the keys to maintaining online brand presence is constant communication.  Tools like Twitter Search help keep one on top of social media.

Friend Feed – Similar to Twitter Search this tool helps businesses keep an eye on all social media activity that mentions the business name.  An ongoing log is presented that pulls from all the major social media sites. The temptation with a tool such as this is to spend as much time monitoring Friend Feed as one would the individual sites which doesn’t really save time or increase online brand presence.

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