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28 posts categorized "Social Networks"

November 26, 2012



 

Enhanced Brand Visibility

StumbleUpon has a unique social media strategy for all business owners who want better online visibility and to rank even higher in search. The strategy is simple: StumbleUpon is an online engine scouring through web content and finding the best for its social media readers. The great thing about this website is that it will locate appropriate web pages for every specific user and their interests. This feature makes for great marketing and with a strategy like this in place, business owners can rank considerably higher on the search engines and enjoy more online visibility.

How To Use StumbleUpon For Better Brand Presence

You can start making use of social media outlets like StumbleUpon by creating a profile and including all of the relevant information that would intrigue other users of the site. Once you do this, consider getting the coding for a StumbleUpon badge. These badges can be conveniently added to your website, so that visitors can link to and from your social media account and your business website. This will enhance the possibility of you getting ‘stumbled upon’ and when this happens more and more people will be able to view your work. As time progresses, this can lead to much higher rankings on the major search engines.

Include Stumbleupon In Your Marketing Strategy

As important as your strategy of getting a StumbleUpon account will be, your content creation will be of no use unless you get a targeted team of followers. If you invest a certain amount of time each day into building the number of followers on your social media account, it is more likely that each unique visitor you get will be a worthwhile one. Promote your StumbleUpon account through forums, blog posts and other social media outlets. Each stumble from a fellow user will be beneficial and previously, single clicks on a post have resulted in 7,000 views in one day and over time, 43,000+ views in total according to KISSmetrics.com.  These views will make a difference in the height of your ranking.

Investment With StumbleUpon ‘Paid Discovery’

Never overlook an investment because if you make no investment whatsoever into your online brand strategy, you can guarantee that other business owners who are investing will be getting better results. StumpleUpon has a ‘Paid Discovery’ option on their website, which allows you to make a minor investment relating to how noticeable your posts are. Before you spend money on this as part of your marketing and online brand enhancement to boost the page ranking for your business website, ensure the posts you submit are of good quality. ‘Paid Discovery’ ads will allow you to be seen by larger audiences. The more people that see you, the more chance you have at getting ‘stumbled’ and clicked upon. Think about how good that could be for the success of your business.

Your social media strategy does not have to focus solely on StumbleUpon, because undoubtedly there are plenty of other strong sites that receive millions of visitors each day. StumbleUpon, however, is good for picking your content out on the search engines and ranking it higher, which is ideally what you want to transpire into conversions. For this reason, you should post links and information through your other social networking accounts as a way of alerting other interested users to visit your StumbleUpon account. This could almost double the amount of ‘stumbles’ you get and dramatically enhance your online visibility.

 

September 24, 2012



Fbi and police use social media to solve crimes

Social Media sites could be the latest police resource in the fight against crime. In this informative post we highlight the power of social media and the vital importance of using social media to enhance your online reputation and online brand presence.

The social media news sources are saying that social media could be the word-of-mouth help that the police now use to track down criminals. It’s not just local, but international as well with the broad scale of worldwide users utilizing the social media sites. The FBI, police force and various other government agencies are capitalizing on how they can benefit. With this new breakthrough, solving crimes and gaining support could be a click away.

FBI Search Social Media Sites To Target Users & Terrorism Keywords

The FBI has a driving purpose to offer a fast response to a crisis, as well as uncovering unlawful activities. For the Federal Bureau of Investigation to competently serve as an investigative body, they need to maintain the best form of technology to do the job adequately. The power of social media is rapidly expanding and the FBI has recently announced their plans to get involved. The Bureau is hoping to gain access to material from social media websites that is publicly available. This will give them the opportunity to discover emerging threats, particular incidents and alerts. This evidence will be layered on a map created by the FBI as a way of incorporating additional data, which will let them track movements of potential problems. Social media is could be the link that governmental bodies need to react and respond to situations before they turn into emergencies.

Police Provide Information & Engage Community Members With Social Media 

Communities everywhere have been waiting a long time for the police force to announce their involvement in social media. Undoubtedly, Facebook, Twitter and other networks, which are made use of for communicating, will hold the necessary functions to act as a tool for the prompt delivery of news and information. Furthermore, social media news can create a major presence for police, which in turn can result in awareness and the reporting of crimes.

What is impressive about the police deciding to be a part of social media is that the traffic and attention targeted towards the pages can transpire into an abundance of visitors for the police website itself. This allows community members to learn more about what is happening and how they can help.

Recent Social Media News Leads To Solving Carjacking Incidents

A further breakthrough for social media  relates to incidents such as carjacking, and how social media websites can make a dramatic difference in catching the perpetrators and helping the victims. This is sure to be the beginning of reporting incidents online, and both government authorities and the public are staying fully aware of how to do so in a timely manner, which could make a big impact on the time it takes for cases to be reported and solved.

With the significant advancement of various social media websites nowadays, the possibilities are endless for crime fighters to make communities a safer place. Without a doubt the government authorities will be putting plans into action, as a way of deterring the chances of crime rather than responding to it. Suspects and possible terrorist threats can be tracked down with social media management, and hopefully, progressive social media can help the police and FBI to learn more about regular associations, analysis, trends and probable developments.

The use of local police forces making use of social media is just one more instance of the global village and the interconnectivity in the worl. From a marketing perspective, the advances in social media mean that you have even more avenues and ways to reach your audience and increase your online brand presence.

August 02, 2012



 

Brand-reputation-management


How can you leverage social media for enhanced online visibility? Creating compelling social media content is a challenge that almost all internet companies and marketers face on a regular basis.  This is due to the simple and pretty straightforward line of thinking that the more the target market sees and understands your content, the more sales you will be likely to generate. 

Though this is true, a successful marketer does not settle with  social media content that is merely talking about his or her company’s product; instead, a successful marketer makes social media content that promotes and sheds light on the company brand through effective use of persuasion, factual presentation, and social proof. 

Knowing what social media content is and how beneficial it is if used effectively is entirely different from actually knowing how to effectively use it.  Basically, one of the most important steps in making sure that your social media content gets noticed is by knowing where and when to begin. 

Social Communities For Better Online Brand Presence 

First, let us deal with the “where.”  Initially, you have to pick and choose first a social community that you believe will benefit you well and provide for increased online brand presence.  What it means by this is that you have to understand your product first and determine which crowd will probably benefit from it the most.  For example, if you are marketing computer software and computer utilities, you are most likely to get consumers if you join a social community that deals with information technology and other related topics.  In short, be a member of online social communities that are well suited to your business and provide for the most opportunities for increased online brand presence.  

Now, let us deal with the “when.”  At this point in time, you are now probably excited in just getting out there and letting the world know what you and your company have to offer.  However, just like anything important in life, you must only act if you at the right time and at the right schedule.  Rushing something, oftentimes, only leads to disaster. Contribute little by little by joining the discussions and by posting helpful tips and tricks about the topics that are related to your venture.  Study what content gets the most attention from the members and from there, build your online brand presence up along with your online credibility.  

Once you have understood what catches the attention of your social community, you can then start providing the members with social media content that is not only promoting your business, but is also relevant to what the social community needs.  You can start providing them with lists, with stories, or even with simple informative posts regarding your product.  The most important thing is that the content must always be relevant and delivers what the headline promises.

Using social media content effectively is probably one of the biggest keys in enjoying enhanced online brand presence

July 31, 2012



 

Social media


Social media is a strong tool that many internet marketers are now taking advantage of. With millions of people in the world now using social media platforms to communicate, there is no better way to promote your business and enjoy enhanced online visibility

The Role Of Social Media For Brand Promotion

Your social media marketing must be able to deliver quality content with a very fast turnaround time. The content must be original and meet the SEO (Search Engine Optimization) standards. Your internet marketing department must have a wide understanding of the search engines and how to implement keyword research, as a way of boosting the rank of content on the Internet. 

Sites such as Twitter, Facebook and also bookmarking social media sites like LinkedIn and Digg, are now being used by business people and everyday individuals on a regular basis. These websites are ideal for promoting services because they reach a wide audience in a minimal amount of time. Social media for enhanced nline visibility is immediate. You can use social media to inform, promote, educate as well as respond and reply to you clients and potential customers. 

To ignore social media as a way of protecting and promoting your brand, or to diminish the effect of social media for business development will mean that you miss out on many valuable marketing avenues.

Whether a company is new to social media or trying to figure out what they have been doing wrong in regards to building their online brand presence, turning to Facebook is probably a good idea.  Facebook is free. Facebook is popular.  Facebook probably has your target customers already actively using it. You can use this channel to actively develop relationships with your target client base.

There are, however, some unofficial rules to Facebook posting that should be religiously followed by companies hoping to increase their online brand presence, not destroy their credibility.  Facebook users range in age, cultural background, interests and just about every other distinguishing factor.  Finding one’s target audience is a challenge, but once it is found a company has the opportunity to subtly (if done well) inject their brand and a need for their brand into the daily lives of that deep potential customer pool.

 

June 20, 2012



Enhanced online visibility
If you’re able to get people talking about a product on the internet, then the selling process is working and you will enjoy enhanced online visibility. Using social media services, internet sales and e-marketing is quite different from traditional forms of sales and marketing. In the first place, it is a global platform, and that means that you have to employ strategies that will cover the world. The best way to do this is by using the power of the written word. While it is true that a picture is worth a thousand words, it is also just as true that one ‘tweet’ has the power to transform the world. Having that kind of power in a business could be one of the most important and powerful tools in the world. That said, it is vital that it is handled correctly so that the full impact and power can be harnessed for enhanced online visibility, to increase profits and future business growth.

Enhanced Online Visibility Through Social Media

The way to fully harness enhanced online visibility and the effectiveness of social media services is to make sure you work with people who have the technological and marketing skills. It's not enough to merely optimize your content; every part of your campaign needs to be directly targeted towards a niche market on a global platform. That takes quite a bit of skill. The reason that some businesses find that they are not making money on the internet is because they do not have the right levels of exposure on the world wide web, or the exposure that they have is not being targeted in the right direction to enjoy enhanced online visibility.

Using social media services in a business context is all about consistency and maintaining the correct ‘voice’ over a period of time.  it is important that companies give consistent customer interaction, and brand management so that the maximum amount of traffic can be generated through a website, which will increase sales ultimately. Internet consumers are becoming increasingly aware and choosy about the types of sites that they visit, and they will not just choose a product from the internet if they have no guarantee of its effectiveness in their lives. This is where the power of social media services and ehnaced brand management is so important.  By other interaction and community interaction the social proof a brand needs is slowly transferred.

When people talk about a product or a business, they are in fact giving that product an endorsement. Talk about free advertising! Your brand promotion should be used to promote and advertise products through this medium, playing on the strengths of the traditional word of mouth advertising that has been updated for a technological generation. 

It's only a matter of time before every business is mentioned in some light upon social media.  Without a community presence, a company cannot capitalize on the good, nor combat the bad. Powerful, effective and the best marketing strategy any business can use – online social media and Web 2.0 interaction is the e-marketing tool for the internet. When you learn how to harness the power of the web you will notice enhanced online visibility and increased brand awareness.

 

February 29, 2012



Working_together_teamwork_and-team-building-exercises
When small to mid-size business owners set out to create and grow their online brand presence they are often met with a lack of enthusiasm by their employees. Anyone whose job falls outside of marketing usually does not care much about how the company’s Facebook page is doing or how popular yesterday’s Tweets were.  That must change, though, for a social media marketing campaign to take off which will ultimately be what grows one’s online brand presence the most.

First, whether a business has two employees or two hundred they must be educated in social media marketing and how much it influences business decisions.  The assumption that employees understand social media is a bad one and even if every employee has a Facebook or Twitter account it does not mean they understand the marketing angle of social media or how to use social media websites to their fullest capacities – all strategies for building an online brand presence.

Employees must also be trained in how to correctly post onto the company blog and company social media accounts.  This training must be customized to meet the needs of people on a variety of competency levels rather than one generic training.  A company’s online brand presence will only grow if everyone involved knows what to do and how to do it.  Training is essential.

After a successful kick-off to the revamped social media marketing campaign to build online brand presence the head of marketing (or business owner depending on the size of the business) must individualize social media assignments so that all employees can be involved directly.  This is important for taking the load off of one individual and for diversifying social media accounts.

Everyone needs a pat on the back to keep their morale high and that is why a social media newsletter is recommended.  A newsletter allows employee praise for hard work and keeps employees focused on the task at hand – building the company’s online brand presence.  It also is a vehicle for announcing changes which occur often when dealing with social media.

There is no perfect formula for getting an entire company on board when creating a social media campaign but the steps listed above are a good jumping off point.  Online brand presence takes a lot of time and devotion and should not be the responsibility of one employee or business owner.  By enlisting the help of the whole team the one holding the reigns can focus on expansion and new ways to build online brand presence.

February 24, 2012



Manage online brand presence
We’ve stressed repeatedly what an important role social media plays in developing your business’s online brand presence. Part of accepting social media as an effective strategy is being open to new social media trends. The newest, hottest thing in social media is currently Pinterest, a social media site that allows its users to ‘pin’ pictures to their boards (the equivalent of a page) and then share those pins with all their followers and the rest of Pinterest. In short, it looks a little bit like a page of Post-It notes and it is spreading like wildfire and is the best way to build your online brand presence at the moment.

Using Pinterest to really increase your online brand presence isn’t as easy as just signing up however. You have to get and keep followers in order to spread word of your business. Although it’s a new website there are definitely some tips which have been quickly developed to help those struggling with Pinterest followers.

1) Just like with Facebook and Twitter you can add a “Pin It” button to your web content and blog post. This will remind people to share what they read just as it does with other social media sites which have proven to increase online brand presence.

2) Since Pinterest focuses on graphics you need to make sure your photographs are up to par. The more impressive your pics are, the more they will be ‘re-pinned’ (shared).

3) Pinterest offers a real opportunity to businesses to show their creativity. Instead of focusing on a small pool of customers try to expand with your boards to rope in more followers – even if they aren’t potential customers – because it will build online brand presence.

4) In order to get followers sometimes you’ll have to be a follower. Take the opportunity to follow are many people as possible with the hope that they will then follow you. Share your pins with other companies within the same industry to get exposure to more people, furthering your online brand presence.

5) Most people find pictures on Pinterest by searching. With that being the case all Pin captions and board titles must be searchable phrases. Pinterest is a wonderful opportunity to really cultivate and expand your business’s online brand presence and jumping on now, while it’s still in its youth, is the ideal time.

When adding social media strategies related to Pinterest to your overall social media campaign make sure to have fun and encourage creativity. Pinterest is an amazing chance to show your creative and quirky side while still building an impressive online brand presence.

February 23, 2012



Every smart business owner understand that social media is directly linked to online brand presence.  These days the two cannot be separated.  With this being the case many get disheartened when their well planned social media campaigned seemingly stall after a short time.  If goals aren’t being met, analytics are less than exemplary, the online brand presence is virtually nonexistent, and one has no idea what is not working, going back to the beginning is probably the best solution.

When going back to the drawing board with a social media campaign a re-examination of the social media marketing goals is the first step.  In many cases goals are lofty, ambiguous and not measurable. That is a recipe for disaster and will not bolster online brand presence. Unless there is a clear way to measure a goal’s success or failure it doesn’t belong in the campaign. When looking at goals every business should also take the opportunity to consider goals from non-tradition sources.  Sometimes thinking outside the box when dealing with social media and online brand presence gets the best results.

After clear and measurable goals have been established some type of metric must be created for each goal.  These can be simple like measuring hits on a webpage or blog or they might have the type of complexity that only a program devoted to social media analytics can handle.  No matter what the metric is it must be used to measure goal progression at all times.  Without accountability of one’s goals and their progress online brand presence will not grow.

Finally, in order to get a fresh start in a social media campaign a sense of humor must be adopted.  Too often businesses start a social media marketing blitz riding high on hopes and dreams and then crash when the results and online brand presence they believed would be forthcoming are not.  In order to combat this ‘blah’ attitude which most definitely seeps into social media and damages the already established online brand presence every business should diversify formatting (photos, videos, text, etc…), use different writers and remember to laugh.

The majority of social media users approach websites like Facebook and Twitter as well as blogs as a fun hobby and if a business is not a partner in that fun they hold no value.  Before giving up on social media marketing and the stellar online brand presence guaranteed to accompany, reviewing one’s entire social media marketing campaign is due. 

February 15, 2012



Online-reputation1
While a company may be utilizing social media, a blog and including fresh content in their campaign to create an online brand presence they many want a little extra something to improve their game.  For many small to mid-size businesses the little extra something that gives a great advantage is charity work.  Not only does it help a good cause and the local community, it is also a proven winner at building online brand presence.

Online Brand Presence – Community Involvement

Everyone likes to help with a good cause.  Whether it is walking to raise cancer awareness or raising money for a local family whose home burned down, people come together for charity events.  Smart businesses realize their target audience is most likely among those helping and advertise accordingly.  With the advances of online marketing businesses can take local causes to the masses via the internet. 

Online Brand Presence – Online Fundraising

Small businesses with even a modest online audience have the capacity to do a lot of good when working with charities.  There are online auctions, prizes given away to all who donate and a myriad of other online fundraising opportunities.  People almost always share positive social media and blogging comments with their friends making online charity work a great way to spread word of a small business.

Online Brand Presence – Reputation Management

Most small business owners understand that reputation means everything in a competitive marketplace.  One bad comment on a blog or social media site and a lot of time and effort must go into correcting it.  Working with charities and local non-profits is a great way to strengthen a good reputation, a task that does a lot for increasing online brand presence.

There are many local charities in every community that anxiously wait for small and mid-size businesses to show interest in helping.  By focusing on only one cause and putting all one’s effort into advancing that cause through fundraising, awareness campaigns and donations a business’s name can become attached to the charity which will create awareness and ultimately bolster online brand presence.

January 26, 2012



Social-media-graphic
As more and more small businesses begin to realize the benefits of launching an online marketing campaign with social media as the primary strategies to increase their enhanced online visibility a new industry has been created.  Social media tools are now available for a variety of tasks to aid the small to mid-size business owner in streamlining their social media marketing tactics and interpreting analytics.  For a business to truly see an enhanced online visibility taking advantage of these tools would be most beneficial.

Enhanced Online Visibility – Adding Multi-Media

There are a slew of new social media tools aimed at helping account holders integrate music, video, pictures and even voice recordings into their Facebook, Twitter, Google+ and other social media accounts.  Research has proven that pages rich with multi-media generate more interest and engagement with the community.  With so much at stake in online marketing businesses would be wise to use every tool at their disposal to help create their enhanced online visibility.

Enhanced Online Visibility – Time Savers

As a small business gets more fluent in social media and their audience grows they will quickly find themselves devoting a large amount of time to the websites.  Best practice dictates that to have a successful social media marketing campaign a business must be constantly available to respond to comments and post comments regularly.  If successful this will require a lot of time especially if several sites are being utilized.  There are many new and exciting social media tools on the market now aimed at this time issue.  They streamline the updating and monitoring process by funneling all activity from multiple websites into one, easy to understand dashboard.

Enhanced Online Visibility – Analytics

After all the hard work small businesses put into their marketing some form of analytics must be available for review.  This could not be truer for those wishing to affect enhanced online visibility through an online marketing campaign.  Several social media tools provide customizable analytics ideal for the small business.  With information presented in easy to understand formats one doesn’t have to an expert to make sense of the information. 

After a company becomes comfortable with social media (one site at a time, please) they should investigate social media tools and determine which could benefit their business and make social marketing goals more attainable.  With so many tools available now and the number increasing regularly there is a social media tool available to help any business in any stage of growth build their enhanced online visibility.

January 23, 2012



Training
One of the most popular ways to build online brand presence is to participate in social media.  We have suggested this repeatedly and gone to great lengths to help small businesses really gain a name for themselves and create an online brand presence while doing it.  Still, though, many businesses are faced with lackluster results and no increase in online brand presence after creating and paying diligence to their Facebook or Twitter accounts.  Faced with disappointment and frustration they may decide to quit.  Instead of throwing in the towel we want to return to the basics for a few moments. 

It’s easy to see how perhaps in all the excitement of a new Facebook account a business could forget what they learned in Marketing 101. For that reason we will review some very, very basic ideas of how to create online brand presence through social media using the exact same principles one would use in any other marketing device.

Have a Plan

We see all too often businesses jump head first into the social media pool without ever developing a plan.  An online brand presence does not come about by serendipity but rather through careful planning.  When approaching a social media website every business should develop goals in writing, then strategies for achieving those goals, followed lastly by tactics.  Goals should focus more on the online brand presence then sales.

Know the Audience

It’s tempting for businesses to want to drive the conversations on one’s social media account page.  After all they are the experts are they not?  The truth is that to really build an online brand presence businesses must let their customers set the tone for the conversations, and the topics.  By studying trends within the customer base businesses can anticipate the hot topic and steer it in their direction while appearing to let the customer hold the reigns.  That is smart marketing.

Remember Manners

If one was at a trade show they would never think of cursing at a customer or competitor.  Nor would they use vulgarity.  Some businesses forget how to behave online although the results can mean disaster for an online brand presence.  Whoever is responsible for handling the social media accounts should have stellar social skills and remember what they post lives online for eternity. 

January 02, 2012



Images
I’ve mentioned in previous posts the importance of keeping on top of updates on a company website and social media like Facebook and Twitter.  There is nothing more devastating to an online brand presence than an outdated and irrelevant web page.  With that said and already established I want to emphasis the responsibility of every company in maintaining the website in an effort to continually build online brand presence.

With the New Year now upon us it is the perfect opportunity for every company to set themselves apart from their competition less dedicated to maintain an online brand presence and update their websites with 2012 information.  This goes far beyond changing the dates on the website.  One would be surprised to realize that the year pops up quite frequently on a website and social media pages.

Here are a few places to check for updating if creating an online brand presence is important to one’s company:

1)      Web Content - The first is the most obvious.  Make sure that all of the web content on a website says 2012 instead of 2011.  This is especially crucial for the homepage which is often the center of any online brand presence campaign.  Even though it is only a few days difference it appears to be a year different to anyone visiting the site.  That equals sloppy and an out of date website.

2)      Pricing Lists - Pricing lists cannot be forgotten!  Most companies update their pricing lists at some point during the year but not always on January 1st.  If the pricing list says 2011 prices it should immediately be changed to 2012 prices.  If the pricing schedule runs on a different schedule than the calendar year it should clearly state the dates, i.e. June 2011 through June 2012.

3)      Social Media – Many businesses are catching on to the unique marketing power and creation of online brand presence that social media allows and advertise specials via Facebook, Twitter or Google+.  At the beginning of the New Year every social media page should be gone over with a fine tooth comb to ensure all the 2011s that need to be updated to 2012 are.

Rather than enjoy a few easy days at the office during the first week of the New Year businesses should take advantage in the usual lull in activity and clean up their online identity.  Building and maintaining an online brand presence takes time and an ongoing commitment to being better than average.

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