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15 posts categorized "Web Analytics"

August 06, 2012



Seomoz-increased traffic
Your online visibility can always be improved and there is always work that can be done to make sure that your business brand is getting the most visibility and reaping the rewards. The best way to see where you need to improve is to use analytics to highlight your strengths and weaknesses. There are a number of excellent frre tools that you can use to check your ranking and your traffic. 

 

SEOmoz.org For Online Brand Presence

SEOmoz.org is a website that a lot of people are now using to check their ranking and to gauge the effectiveness and ROI of their SEO efforts. This site enables you to check your rankings, so that you can figure out how well you are performing. This is especially useful for if you want to overshadow the competition, because you will be able to find out who is ranking for a particular keyword. If the keyword you are searching was once dominated by someone else and is now dominated by you, it is obvious that you are doing something right. If your rankings are lower, you should make an attempt to improve on your efforts.

Sitening.com

If you are new to SEO or run a small business, you may want to consider Sitening.com as a free tool to use. This site provides you with a detailed list of SEO-related components. These components are focused on what can be improved for a website and this is a fantastic way to learn about what you are doing right and what you could improve on. If you are on the move, it is possible to use this site on your cell phone, so long as it supports PDF documents. These updated PDF documents will then act as a source of inspiration, so that you can make changes and tweak certain areas of your website or your content to make it search engine friendly.

Firefox For Enhanced Online Visibility

If you use Firefox for the Internet, you could benefit greatly from SEO for Firefox. This tool is also free of charge and because it links in with Firefox, you get a clear indication of how well you are doing in getting work to the top of results with the Firefox web browser. Acting as an overview of your work, SEO for Firefox will provide you with SEO details such as the page rank, the domain age and the cache date, allowing it to be used for other people’s sites as well as your own.

Maintaining your online brand presence is essential for maintaining traffic and your conversiona rate. Enhanced online visibility doesn't come about by accident - the harder you work at it, the better reputation your brand will have online.

 

 

 

June 15, 2012



Web-analytics


Businesses looking to compete on the World Wide Web need to have more than a Facebook page to drive their online brand presence. It has long been recognized that the power of social media marketing is an important part of any company who wants to position themselves as a major player on the internet.

Local Brand Presence With Global Results

Being a major player does not mean that you have to be a large corporation or a fortune 500 company either. Local business owners and professionals such as lawyers, dentists, vets and even plumbers have woken up to the idea that web marketing and focussed online branding is not only important, but vital even in the current economic climate and the vast abyss that is the internet.

Making the most of your website needs a dedicated effort in terms of your enhanced online visibility strategy and marketing, and one of the biggest tech companies in the world has invested billions of dollars to make sure that all business can use social media tools to their advantage.

IBM started their business division “Connections” which sells social media software back in 2007. Today, after massive amounts of development they have created a unique software tool that can be used internally or externally as part of a valuable social media marketing strategy.

Social Media and Analytics

The value of analytics and social media is only just beginning to be explored, but IBM looks set to be one of the first to successfully combine the two for the benefit of businesses across America. Analytics is data that is mined that can be used to track user trends, provide useful statistics or even to predict what will happen in the future. By having everyone online in your organization, you will be able to create a large reserve of data that can be used as part of your social media strategy.

Good Social Media Means You Think Before You Tweet

When it comes to small business owners, analytics could be the most important part of your social media marketing campaign. A good web consulting firm will not only be able to provide analytics for your business, but actively use the data that is mind to put a workable internet marketing strategy into place for your business. Each fragment of written and visual content that goes onto the World Wide Web must be based on empirical data, and a firm online brand presence strategy and not just the whim of your webmaster who knows a bit about social media.

 

 

 

May 30, 2012



SEO-Social-Media1


​The best way to ensure enhanced online visibility is to get more traffic to your website. In order to be highly ranked in your area you need to invest in some local web marketing. Local search engine marketing tips can show you how to increase your online visibility to ensure that you are right at the very top of the search engines.

 

10 Ways To Ensure Enhanced Online Visibility


  1. Invest in Google Webmaster Tools. It will be a useful tool for you to check on the search traffic for your site. You can use the data to increase and modify your local search engine marketing campaign. You do not have to pay for the program and it provides a wealth of information and analytical data.
  2. Use latent semantic indexing to create better SEO. The search robots pick up the words around the keywords if they are synonymous with the keyword. For local search engine marketing and enhanced online visibility you need to create excellent geomodified words that tell the search engines exactly where you are and what you do. It’s not easy – get a professional to help you with this.
  3. Internal links are important in creating visibility. It also helps the robots to crawl your site and helps users to find relevant content. Content is still king whether you’re a plumber from Jersey or a multinational corporation in Japan. Hire the best.
  4. Avoid using shared server hosting for your website. Rather invest in a private server or cloud computing.
  5. Ensure that you always use ALT tags for all of your images. They describe the content and can be used to include keywords for enhanced online visibility.
  6. Get in touch with other professionals that fall into the same market as you. Link to their blogs and websites.
  7. Title tags are very important to ensure that the search engine will find your information. Make sure that all title tags contain your keywords. Local search engine marketing for enhanced online visibility needs to be performed with care to make sure that you’re picked up by the search engines.
  8. When writing content for a website or blog, always write for the users not the search engines. They have different needs but it will be the users that buy your product.
  9. Submit your website to the big search engines. It might take time but it will be worth it with the increase in traffic. You’ll only get noticed and enjoy enhanced online visibility from your local search engine marketing if you get your website out there.
  10. Use anchor text that is keyword rich. This is text that should be used in your hyperlinks. Always surround anchor text with the keywords that you have targeted. This will increase the visibility and the SEO value. Target your keywords for those that are most searched. There is no point in using keywords that no one searches for.

Increased and enhanced online visibility does not have to be expensive if it is done right. Look at investing at least six months of time and energy to the campaign to get the best results for your online business.

 

 

February 27, 2012



Online-reputation-management-icon
Your company worked hard to create and continually build an online brand presence yet you may be neglecting to monitor that brand to make sure that it is performing as it was intended.  To monitor your online brand presence all that is needed is some regular care and subscriptions to online tools.  With your online reputation so critical to the success of the online brand presence you can’t be diligent enough in monitoring. Below are some online tools that are free and will help you begin to monitor and maintain your online brand presence.

Online Brand Presence Monitoring with Google

Google offers Google Alerts which automatically notifies you via email when a new Google result pops us with the requested topic or search words you tell it to keep an eye out for.  Since Google is the largest and most popular commercial search engine Google Alerts should let you know about what others are saying about your brand fairly quickly.  Depending on what is being said your online brand presence may be strengthened or damaged. Either way, you’ll know and be able to react quickly and properly.

Online Brand Presence Monitoring with Technorati

Technorati is the largest blog search engine in the world.  When you register with Technorati you can be notified when anyone (also registered) mentions your brand in a blog post.  This is ideal for building online brand presence as many people rely on blogs to get first-hand, honest accounts of a brand.  Keeping tabs on what people are saying about your brand will help guide your decisions in reputation management.

Online Brand Presence Monitoring with Backtype

This service goes hand in hand with Technorati and keeping tabs on your online brand presence as portrayed in blogs.  Backtype monitors blog comments opposed to blog posts.  When anyone mentions your brand name in a comment you will receive an alert notifying you.

Online Brand Presence Monitoring with YackTrack

With so much of your online marketing campaign happening on social media sites keeping up with what others say about your brand on those sites is crucial to online brand presence monitoring.  Yacktrack combines the best of the best to let you know when any comment is posted on a social media website about your brand. 

With so much at state reputation management cannot be stressed enough.  If you’ve put all the hard work and time into carefully crafting your brand, releasing it to the online world and as a result creating an online brand presence, you’ll want to monitor and protect that brand as much as possible.  With just a little extra work your online brand presence can remain strong and vibrant through these online services.

February 10, 2012



Target-audience
All too often a small business has a great product or service but can’t understand why their enhanced online visibility is nowhere to be found.  Quite often the problem isn’t their service or products but rather their inability to reach their target audience.  When working on a company online marketing plan with the goal of building and maintaining an enhanced online visibility target audiences must be thoroughly researched and decided upon before attempting online marketing strategies.

Enhanced Online Visibility – Begin at the Beginning

When developing one’s target audience for online marketing with the intent being to increase enhanced online visibility a small business should start by making a physical list of all the attributes of their target customer(s).  Are they male or female? What income level? What education level?  All these question matter when determining where time and resources should be spent in regards to online strategies.

Enhanced Online Visibility – Think like the Customer

Once the target audience has been thought through and a  list of attributes for each target customer has been assigned the small business owner must determine where their target audience will be online.  If one determines their largest pool of target customers is sixty to eighty years old and of limited means what are the odds of their being active on Twitter and Facebook?

Although the target customer, originally determined, may be that demographic and Facebook may not be a good meeting ground one must take a second look at their target audience.  Would the target customers’ children be on Facebook and Twitter? Might online marketing aimed at them rather than their parents for whom the product or service is designed be more practical?

Enhanced Online Visibility – Trust in the Numbers

After enacting various online marketing strategies such as social media, blogs and forum posting on industry blogs every small business owner needs to make the time on a regular basis to check the numbers to see if their hard work in the online community is paying off.  There are several programs and websites dedicated to analytics that will clearly show where traffic is coming from and the demographic composition of one’s traffic.  Even a simple Google search of the business name will give one an idea of how their business’s enhanced online visibility is doing.

It is easy when creating and structuring an online marketing plan to forget the very foundation of any business – the customers.  Online marketing allows a business exciting new ways to market their business, interact with current and future customers and keep an eye on the competition.  All of that is for naught, though, if a business’s enhanced online visibility is lacking due to mistargeting of audience.

January 05, 2012



Website-analytics
At this point everyone serious about increasing their enhanced online visibility should be working diligently on their website and blog giving a large chunk of time and devotion to smart web content.  Key words and URLs are important but there are some even more, basic, good housekeeping rules that need to be followed to really make the most of a web site and send one’s enhanced online visibility into the stratosphere.

Develop Enhanced Online Visibility through Organization

For anyone who has performed any management task, no matter how big or small, the concept of good organization is not new.  Unfortunately many forget to apply organization know-how when working on the company blog.  Archiving posts is a crucial part of a successful campaign to create an enhanced online visibility.  Most archives are organized by category, date and perhaps key words (which is different from category).

Develop Enhanced Online Visibility through Link Baiting

Link Baiting refers to the deliberate posting of articles intended to draw a lot of attention to one’s website.  Obviously not every article can create a sense of urgency and compel people’s interest.  A good rule of thumb is to create a link bait post for every twenty to twenty posts written.  Since these are designed to attract attention they need to well-written (really show what you’ve got), have a hook, and a great graphic if at all possible.  Some ideas for link bait articles would be an interesting video or picture, breaking industry news, or secrets from within revealed.

Develop Enhanced Online Visibility through Analytics

All companies have access to their blog analytics.  This is tool that often sits unused in the company toolbox.  Through careful examination of analytics bloggers can see which posts were most popular and cultivate categories to match.  Also, trends in times of high traffic can be discovered through careful observation.  Lastly, analytics provide where the click originated from allowing companies to tweak their marketing to those locations producing the highest quality visitors.

With a little bit of time any size company can improve their website’s traffic thus building enhanced online visibility.  Organization cannot be stressed enough as it will ultimately make or break a site.  Even the best web content is worthless if visitors can’t navigate a site easily.  Companies can further their website’s success through a careful analysis of statistical information provided by analytics and well-placed link baiting.  If done properly enhanced online visibility will be increased with immediate results.

November 16, 2011



Brand-reputation-management
What are you saying about your business when you start investing in marketing tools to increase your online brand presence? Establishing a reputation on the web and increasing the amount of business you do via the internet is a multi-faceted discipline, and you need to look at what you are trying to say.

How To Increase Online Brand Presence Through Promotion

The first aspect that you have to consider is what you are promoting. Sometimes your online brand presence marketing will be about the promotions and sales of specific products. At other times, you have to use your marketing to establish a strong business presence through the generation of authoritative content for your website or blog.

You never really know how people use the internet and the search engines to find you, although your analytics programs will give you a good amount of information that you can use. The key is to make sure that your business name is as well represented as your products. Don’t lose sight of the fact that creating authority on the World Wide Web is your first goal. If users think that they can trust your brand name, they will be more inclined to look at what you are selling.

The danger of approaching your online brand presence from a retail and selling point of view is that you may come across on the internet as too promotional. This can affect you more than you realize. The way that websites are ranked by the large search engines is through the excellent creation of original content that provides a service for internet users. Never forget that your website, blog, Facebook page and any other internet marketing device should be used to provide a service to internet users.

Can your potential clients get good, relevant and useful information from your website or blog? Is there anything of value on your site apart from a sales promotion?

Potential clients and internet users are able to compare your brand to others on the net and will make a decision about whether or not to use your services in a matter of minutes. If you don’t have anything good to give them, they will go elsewhere.

Don’t let your online brand presence become tarnished through the use of obvious promotion. The internet is the gateway to the age of information and the worst that will happen is that you’re relegated to a lower ranking and your clients will not be able to find you.

Choose a Professional for Online Brand Presence

Traditional marketing may not be the answer when it comes to online brand presence and enjoying an enhanced online visibility. There are so many different ways of establishing authority on the web that will guarantee increased traffic and sales, so carefully consider using a professional online marketing expert to help guide your business brand to the top spot.

 

November 14, 2011



Tips-on-Keyword-Research
To continually reap the rewards of enhanced online visibility it is sometimes necessary to re-look at the very basics of SEO: Keyword research. Many companies assume that they only need to do their keyword research once and it will continue to give them the results that they desire. Keyword research might be the first rule of SEO and enhanced online visibility, but how many of us pay it attention on a regular basis?

Enhanced Online Visibility – How To Find Your Keywords

Keyword research is a resource that is used to develop a list of words and phrases that adequately match your brand description and what you are selling. Discovering what the most important keywords are for your business can be done in a number of ways. Every website can use the multifaceted Google Analytics tool that is provided free of charge to all website owners.  You can also use a number of other analytics programs to make sure that your keyword research is as extensive as possible and covers all major search engines and not just Google.

Make sure that you do an exact match for keywords when you are starting out. It will give you the keywords and phrases that are an exact match for your website and your products. Remember that your keywords research can help you optimize your website which is the starting point for any SEO strategy or project.

When you start your keyword research for an enhanced online visibility you need to check just how much authority your site has currently. Authority is measured mainly by the numbers of sites that link to yours. Establishing authority if you are a new company or are starting a new website can be done through highly optimized web content which is based on keyword research.

Enhanced Online Visibility – Ongoing Research

You cannot stand still on the World Wide Web. If you only optimize your site for a few keywords, you may be missing out on a massive business opportunity. Your keyword research should be ongoing and done in different areas of your market to make sure that you are enjoying enhanced online visibility across a number of important words and phrases. Choosing the top keywords may not be the right thing to do if you’re just starting out. This is because your search terms could be too broad or too competitive.

 A good way to establish authority and increase the chances of an enhanced online visibility, is to consider ranking highly for a number of keywords that are not as competitive. Once you have made your mark on these words you can turn to more competitive phrases.

Keyword research for enhanced online visibility should always be done by a professional who can advise you of the different aspects and factors that you need to consider when you start your SEO campaign.

 

November 13, 2011



Small-Business-SEO
If you are the owner of a small business it does not mean that you need to sacrifice your online brand presence due to a restricted budget. Many of the most successful small business owners borrow ideas from large corporations and tailor them to suit a small business model.

One of the areas that small business can borrow from big business is in the realm of strategic planning. It is vital for a small business to have clearly defined goals as well as a firm strategy for growth. Putting a strategy into action can be as simple as making a list of what needs to be done and actionable tasks to get it done.

A sense of business consolidation is also important when you are managing a small business and trying to create a sustainable online brand presence. You need to spend money on your overall plan and make sure that you are not paying money for individual items that will not help establish your online brand presence. Every aspect of your strategic planning should lead toward the goal line. Far too often small businesses try to do many little things without focusing on the big picture.

If you have a firm foundation and strategic plan for growth, you will not feel compelled to latch onto every new trend that comes along. Don’t stretch your resources too far or you won’t be able to harness growth. Some small businesses look outside of the business to establish a strategy, other still look within the growing business to capitalize on internal resources for change and growth. The most successful companies choose consolidation and planning first.

Online Brand Presence - Strategic Planning

One of the biggest factors that affect growth and strategic planning is brand reputation and online brand presence. You need to stop focusing on where you are on Google and start checking your analytics for information on the amount of traffic that is coming through to your site and the amount of traffic that you are converting.

Strategic planning means doing the right keyword research and placing your brand in places that will appeal to your target market. Social media plays an important part in your online brand presence, as does the preparation and regularity of your content. If you are going to invest money into your online brand presence strategy you should look at increasing your online brand reputation through the effective placement of content.

The road to online brand presence for a small business is exactly the same as the road that big business takes. What you can do as a small business might take a little longer, but the chances are that you will not be competing in such a large market. Enjoy enhanced online visibility and online brand presence by watching what the big brands do and making sure that you’re at the top of your niche market.

 

May 24, 2010



Online reputation management has become a cornerstone of any successful online endeavor, and even those who aren’t actively doing business online find themselves in need of reputation management to ensure they don’t miss out on job opportunities or lose existing jobs on the basis of negative publicity. It can be a confusing world, and moves at such a quick pace that many people find themselves overwhelmed rapidly. While a simple Google search every few days can provide a great deal of insight, for a truly secure online reputation most people opt to use a dedicated monitoring service or reputation management company. These services have a number of distinct benefits.

1. Cover a Range of Key Phrases and Keywords

When people are searching by hand, they tend to search for only one or two relevant phrases to their brand, since it is time consuming and annoying to repeatedly do searches. A dedicated online monitoring service will allow you to create a large list of keywords and key phrases, and all of the results will then conveniently be displayed in one place.

2. Receive Real-Time Updates

Sometimes even a few days can be enough for a bad piece of publicity to do some serious damage. With an online monitoring service you’ll find out immediately anytime anything changes, so that you can start doing damage control right away. The importance of this level of fast response cannot be over-emphasized.

3. Search Many Different Networks

While a simple Google search is a great start to discovering what your online brand looks like, the truth is there are plenty of other search engines out there, and many site-specific engines as well. A good online monitoring service will check not only major search engines, but also sites like Flickr, YouTube, and Twitter to help you monitor your brand anywhere on the internet.

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April 05, 2010



Image representing Google AdWords as depicted ...

One of the major challenges facing search engine marketers is leveraging every relevant keyword for their brand and market sector. Often new marketers focus exclusively on high-profile keywords, which are heavily impacted, and offer a great deal of competition. While this is, of course, necessary, diversifying by targeting lesser-known and tangential keywords can have a profound impact on your overall traffic. Of course, in order to do this, you need some reliable way to find other brand keywords that relate to your product.

Thankfully, Google offers a tool that can be used to generate lists of keywords quite easily: the Keyword Tool provided by Google AdWords. By entering a keyword or phrase, Google will provide you with a list of keywords that its algorithms have determined are related. While the bulk of these may be too broad to be useful for your marketing, if you sort through the list you will find many that you have not thought of. Each also includes a rough idea of the monthly search volume for the key phrase as well, so that you can determine how valuable it would be to target.

Using the Google Keyword Tool is a great way not only to discover other phrases used to describe your industry, but also to see which competitor brand names are most searched for. By targeting these competitor brand names not only as AdWords, but also as keywords for organic results, you can work towards ensuring that your company will come up in searches for your competitor’s products. A large portion of search traffic is directed towards a specific brand, rather than a generic industry term, and people using individual brands are on average much more likely to purchase a product or service, as they have a direct interest.

In addition to finding other brands to target, the Google Keyword Tool can give you a lead on what misspellings might be common in your industry. Often misspelled key phrases generate a sizable amount of search engine traffic, but are much less competitive than the accurately spelled key phrases. This gives you the opportunity to target high-quality phrases without having to deal with the same level of competition.

It is, of course, important to find these alternate keywords and phrases that users might use when trying to discover your brand for proactive reasons – marketing your product and services. But it’s important for defensive reasons as well. Any strong online business depends on its online reputation, and to keep that reputation positive you need to track what is being said about you in relation to your industry. There are many tools for tracking your reputation, but they all rely on sets of key words and phrases. By being equipped with a larger set of relevant key phrases, including misspellings and alternative nomenclature, you will be much more likely to get the full picture, rather than just a part of it. And when taking corrective action to improve your brand reputation if something goes wrong, you’ll be able to much more accurately target the full range of web traffic.
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March 17, 2010



Tracking your brand reputation on search engines, Twitter, Facebook, and other sites is an integral part of good reputation management. To be truly effective, however, you’ll want to check in regularly to see what’s changed, and how you can best get everything back on track. This can be greatly expedited through a liberal use of appropriate Firefox Extensions, which can speed up mundane tasks, and give you data that otherwise would take a great deal more time to work out on your own. These extensions are some of the most useful and affordable tools to help you build your online presence and manage your reputation effectively. 

Of course, one of the best Firefox Extensions for managing your reputation is the simple search widget included with Firefox – you can use it to search not only Google, but almost any site you might find yourself referenced on, without having to directly visit the site and find the search, saving you a step or two each time you search.

UpdateScanner

This is a convenient, free, and easy-to-use Firefox Extension that helps you track when updates are made to a webpage. While some sites have RSS feeds that can do this task for you, many do not. If one of these sites mentions you regularly, or if you anticipate data about you being changed there, you can use UpdateScanner to be immediately informed when the information changes.

coComment

Perhaps one of the most useful reputation management tools available, coComment is a way to track all of your various online discussions in one convenient place. The Firefox Extension keeps track of every site you post a comment on. When people respond to your comments, you are immediately informed. You can choose to be informed via the extension, by RSS feed, by a Google Gadget, or by email alerts. This makes it much easier to remain on top of hundreds of diverse conversations, ensuring you respond in a timely manner to anything that needs your attention, improving your online reputation and helping to interconnect you with large communities. The extension works with virtually any site, including all of the major blog platforms, YouTube, Flickr, the NYTimes, and many others.

EchoFon

There are a myriad of Twitter Firefox Extensions, but EchoFon is one of the most robust and least intrusive. It sits as a small icon on your bottom bar, and when you receive a new message or are referenced in a Tweet a small box appears and tells you what was said. You can also use EchoFon to post new updates, to save yourself from moving out of your browser. EchoFon pops up a chat-like display when you click its icon, giving you full Twitter functionality.

Facebook Toolbar

The Facebook Toolbar extension is exactly what it sounds like: an extension that adds Facebook functionality to any open Firefox tab. You can post updates, as well as see Friend activity. This will let you seamlessly stay integrated in conversations with your follower base, without having to constantly be checking Facebook to check for new updates.

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