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66 posts categorized "Web Presence"

October 08, 2012



Enhanced Online Visibility

The best way to ensure an effective online brand presence is to have a well designed website.If you are thinking about having a website designed for your business or to enhance your personal reputation, you will need to look carefully as the web design pricing to make sure that your website is going to pay for itself. You need to look at your website as an extension of your business; a shop window to the world. If it is not effective then people will not enter your business to purchase your products and services.

Too many people think that if they have a website that looks good, it will help their business. This couldn’t be further from the truth. A good website is an effective website, and you need to look carefully at your market, and what you want your website to do before you start your web page design.

Template Designs

You can save money on your web design pricing when you work off a template design. Your website will be completely unique and wholly original even if you use a template to work from. A template gives your designer the chance to really get involved in the functionality of your web page design rather than spend your time and your money on writing the code for a design template. A web page design using a template is a starting point for both you and your website designer. It means that you’ll be able to focus on improving what your site does for you in business and how you can use your site as a vital tool to improve your online brand presence in your business model.

Content Management System

Having a CMS in place when you discuss web design pricing means that you will be able to save a huge amount of money on the maintenance and updating on your site. A CMS means that you have control over what goes onto your site and you can add, edit and change information as your business grows. Having to go back to your website designer every time you need some content on your site, will not only cost you in monetary terms but in time and efficiency. Having a CMS in place is vital if you are selling products through your website. You don’t want to have to worry about changing a price tag on an item or increasing your product offering when you are in charge of your content management.

Keeping your costs down and looking carefully at your web design pricing is a part of doing business. With a template original design and a CMS in place you will be able to run and manage and effective website that will become a vital part of your overall online brand presence.

August 03, 2012



Tips-on-Keyword-Research
Maybe you’re a website owner who wants to get more hits. Maybe you’re an internet marketer who wants to promote a company or a product. Either way, you are going to make use of SEO to try and get the most online brand presence to attract more traffic to your website and to your company.

Website Design For Increased Online Brand Presence

Business owners often tend to focus on what the website looks like, but your website design is much more intricate than the graphics and colors. Your website deisgn should always focus on the content, because it is content that will affect your search engine ranking and increase online brand presence.

Sure, your website may look technologically-savvy with its beautifully-scripted fonts, blinking text, high-definition photographs and interactive videos ,but what good will it do for your search engine rankings if its content reads like it’s been written by a third grade pupil? You may get a few clicks here and there due to your visually interesting website, but the most important audience will be ignored. 

Excellent content and client interaction is the way to build rankings for increased online brand presence. Most people assume that the way to expertly manipulate search engine rankings is to add as many keywords that they can in a paragraph. If a website owner takes the as-many-keywords-as-possible advice and wants to get their website known for Chinese food, their website content would probably look a lot like this. "Chinese food is a delicious Chinese food in the market of Chinese food."

Although that sentence seems like a successful SEO content for most people, it may actually drive traffic away from your website instead of towards it. The sentence above is an example of keyword stuffing which are usually placed on lower rankings. The delicate balance between sensibility and keyword density is vital for enhanced online visibility. Keywords may be important for an article to rank first in the search engines but the number of keywords and their placement in the article is just as important for a flourishing website. 

To enjoy enhanced online visibility, you need to make sure that you constantly monitor the web for any possible mentions and reviews of your business. Responding and reacting fast to any negative comments is also an important part of being able to enjoy enhanced online brand presence.

 

August 02, 2012



 

Brand-reputation-management


How can you leverage social media for enhanced online visibility? Creating compelling social media content is a challenge that almost all internet companies and marketers face on a regular basis.  This is due to the simple and pretty straightforward line of thinking that the more the target market sees and understands your content, the more sales you will be likely to generate. 

Though this is true, a successful marketer does not settle with  social media content that is merely talking about his or her company’s product; instead, a successful marketer makes social media content that promotes and sheds light on the company brand through effective use of persuasion, factual presentation, and social proof. 

Knowing what social media content is and how beneficial it is if used effectively is entirely different from actually knowing how to effectively use it.  Basically, one of the most important steps in making sure that your social media content gets noticed is by knowing where and when to begin. 

Social Communities For Better Online Brand Presence 

First, let us deal with the “where.”  Initially, you have to pick and choose first a social community that you believe will benefit you well and provide for increased online brand presence.  What it means by this is that you have to understand your product first and determine which crowd will probably benefit from it the most.  For example, if you are marketing computer software and computer utilities, you are most likely to get consumers if you join a social community that deals with information technology and other related topics.  In short, be a member of online social communities that are well suited to your business and provide for the most opportunities for increased online brand presence.  

Now, let us deal with the “when.”  At this point in time, you are now probably excited in just getting out there and letting the world know what you and your company have to offer.  However, just like anything important in life, you must only act if you at the right time and at the right schedule.  Rushing something, oftentimes, only leads to disaster. Contribute little by little by joining the discussions and by posting helpful tips and tricks about the topics that are related to your venture.  Study what content gets the most attention from the members and from there, build your online brand presence up along with your online credibility.  

Once you have understood what catches the attention of your social community, you can then start providing the members with social media content that is not only promoting your business, but is also relevant to what the social community needs.  You can start providing them with lists, with stories, or even with simple informative posts regarding your product.  The most important thing is that the content must always be relevant and delivers what the headline promises.

Using social media content effectively is probably one of the biggest keys in enjoying enhanced online brand presence

July 01, 2012



Online Brand Presence On Forums
Internet marketing for increased online brand presence does not have to be limited to website design and tweets.  Smart companies understand the value of forums and realize that there is no easier way to reach their target audience and increase online brand presence than by becoming actively engaged in forums.  Of course, there are a few rules to follow which make forum posting more difficult than typical internet marketing campaigns, but if it’s done right the reward is great.  Posting does not an overnight success make.  Making one’s product known in forums is part of an internet marketing process of recruiting new customers as well as maintaining current ones. 

Create Online Brand Presence In A Community

Forums are a very intimate form of internet marketing and if done improperly will cost a company potentially many customers.  No spamming is allowed.  Choose topics that pertain to a product and stay on topic.  This cannot be stressed enough! Shameless promotion of one’s product will only result in being banned. Forums can be a way to find specific audiences ripe for your product’s market and actively promote online brand presence.  Treat posts with care and consideration and remember that being involved in a forum is being involved in an online community.  Do not abuse that privilege.

Look Beyond The Obvious

Do not avoid forums that do not allow links.  Of course linking a product or website to every post is a great internet marketing strategy to promote one’s products, but there is more to gain in a post than getting a web address out there. By posting interesting information companies build credibility in their product. Look for ways to subtly promote a website.  Many forums allow a link in the signature. 

Do Internet Marketing Right From The Beginning

Forums can be a wonderful tool in a company’s internet marketing toolbox.  When done in the correct fashion new, informed customers are attracted to one’s website and product or service.  When not given the proper respect a company’s credibility is ruined, something most companies cannot afford to do.  If investing money in internet marketing companies should be really to commit 100% to see the full results.

Before one gives forum posting a chance, companies need to make sure they are able to devote the necessary time to properly integrate themselves into the forum.  By being productive and useful members leaving intelligent posts a need will be created for their product which will ensure increased online presence.

 

June 11, 2012



Social media roi
If you want to get the definitive answer on whether or not your social media is delivering enhanced online visibility, you need to check your conversion figures. Defining  social media ROI can be directly linked to how many people visit your website and what you do with them once they are there. Although there are a number of ways that can be used to build conversion rates, social media tools are by far the most cost-effective to be concentrating on. You do not have to just focus on a single platform to accelerate the growth of sales within your business. By working with more than one social media site, you are doubling the number of potential clients who see your business website which means enhanced online visibility.

Linkedin IS Social Media

LinkedIn is becoming increasingly popular for business owners as a way of letting people with particular interests find an outlet to satisfy them. Think of LinkedIn like a social media site where you find someone with a problem, and you provide them with a solution. LinkedIn allows you to work on business development by creating groups, which users can join, should they have similar interests. Pay attention to what is posted on these group pages because when a potential buyer published a comment regarding needing the help of traffic developing businesses, the business owner was able to respond and engage in communication. This communication then led to business collaboration. If you focus and participate in groups on LinkedIn, you will realize there are thousands of conversions waiting to be made whic can deliver enhanced online visibility.

StumbleUpon Delivers Enhanced Online Visibility

Much like LinkedIn, StumbleUpon is a kind of social media bookmarking site which has the ability to not only increase your conversion rates, but also alter your ranking on the major search engines like Google. That’s a great ROI and you’ll notice the bottom line improvement. If you devote a few hours each week or even better, each day, you can build your recognition and enjoy enhanced online visibility on websites like this. ‘Stumbling’ links and getting people to ‘stumble’ upon your own will mean the viral popularity levels associated with your business website will boost in no time at all. Keep doing this for the best possible search rankings. 

To maintain enhanced online visibility takes work but more than that, it take consitent effort. Keep it up and you WILL notice the difference.

 

June 03, 2012



Seo links


To enjoy an enhanced online visibility you need to keep track of and respond to the constant changes in search engine tools and algorithms.Google  has changed the way that it ranks content that is presented on some of the directories that publish and distribute materials. The claim is that this is the new wave of weeding out bad materials. While it is true that unique content is the way to better ranking, you need to be careful that you are not caught in the Google vs. Yahoo crossfire in the war for web domination.

Google Vs. Yahoo For Enhanced Online Visibility

Farms like Associated Content and E-zine are all a part of the Yahoo family, which makes it impossible for anyone putting an article on their website to get the recognition that once was given out by Google. Instead, those who publish on these websites will constantly be placed further down the ranking. There are two major methods that you can use to help increase your online reputation and be ranked by both search engine giants.

Online Brand Presence and SEO

The first part of the solution is to make sure that your content is direct and to the point. Leave out the extras that lengthen your content but don't add value. Readers are interested in the who, what, where, why and when. They can spot a repeated phrase and sentences that have no meaning. Secondly, using keywords and synonyms is vital to every article or blog, just be sure they are used correctly and not overused.

​If you’re interested in Google local SEO for your website and enhanced online visibility, you must not forget the giant of all web crawlers that works for the Google Farmers. We know very well that it is important to be picked up by Google. When you place articles on Yahoo! through Associated Content, do not ​expect them to be picked up by Google. For an individual to be picked up by Google you need to get a Google email account, create a blog site, then place your blogs and articles on your own website.

Valuable content is produced by contributors who are knowledgeable about their subject matter and know how to infuse their content with Google local SEO friendly content as well as know where to place it on the World Wide Web. There are many different sources of traffic on the web that allow people to find you and for your to capture enhanced online visibility. All these sources look for content that is concise, engaging, and informative.

 

February 22, 2012



Many companies expect an easy answer as to how to create an enhanced online visibility.  While some fish oil salesman masquerading as online marketing experts claim to be able to achieve this elevated status in ‘three simple steps’ or some other similar nonsense that is just not the case.  Creating an enhanced online visibility takes hard work, perseverance and a dedication to the task.

If one was to line up companies and brands that have achieved an enhanced online visibility certain attributes all had in similar would become evident.  One of those similarities is that each company with an enhanced online visibility is perceived to be an expert in their field or industry.  They might have taken different paths to be seen by their customers and audience (as well as competition even) as experts, but the end result is the same.

Knowing that, it would behoove any company set upon claiming an enhanced online visibility as their own to put forth the dedication and initiative to being identified as an expert.  With most of the world’s business conducted online expert status is gained through blog posts, website content, and forum posts.  The more a company becomes visible in their industry’s online community with helpful, useful and thought-provoking information the quicker their expertise will become invaluable.

Social media has truly been a gift to creating an enhanced online visibility.  Now, with the simple click of a ‘like’ or ‘tweet’ button a company’s expert advice or insights can be shared with an entirely new audience.  By adding such buttons on every blog post companies can be fast on their way to being seen as experts in their field.

Keeping on top of industry news and sharing it as quick as possible will also send the message that the company is maintaining a diligent keep on industry developments.  Having this kind of reputation will only escalate one’s rise to expert status and firm establishment of enhanced online visibility.  Of course to do this companies must devote an appropriate amount of time to surfing the web for relevant news and keeping up with industry blogs and online publications.

All in all, becoming an expert is not an easy chore no matter what online marketing gurus soliciting for business may promise.  To create an enhanced online visibility that will weather the storm companies must commit to the kind of dedication becoming an expert requires.

January 27, 2012



Blogging
We talk a lot about the importance of blogging to create online brand presence and while that is true there is a component of the blog that is often times overlooked.  In short, a blog is a social experience which builds community around one’s service or product.  If a business views their blog this was online brand presence is greatly enhanced.  If they see their blog as a way to increase search engine rank or make a sale online brand presence will be slow in attaining.

A blog might seem like a lonely task, information only going in one direction, from the writer to the audience, but in fact it is an online conversation.  A recent article explained just how important the social aspect of blogging really is to building an online brand presence.  Within the article several tips were given for small businesses to keep in mind when writing blog posts.

Online Brand Presence through Blogging – Communicate

The audience is every bit as important as the writer as a blogpost is a conversation not a lecture.  A post should pose questions to the audience and expect answers in the form of comments.  One relatively new way to engage readers and promote comments is to add social media buttons to each post.  These are small Facebook ‘like’ and Twitter ‘tweet’ buttons that allow readers to send a link to the blog post to their respective social media account.  This is one of the best ways to create and maintain online brand presence available today.

Online Brand Presence through Blogging – Content

While the content will be ultimately determined by one’s industry there are certain topics that readers do not want to see in a post. Small businesses should refrain from technically complicated (above their average audience’s knowledge) information, bland industry news and vulgarity.  Controversial topics are great if they are not too divisive.  Controversy can be a great conversation starter or it can be damaging.  Topics should be part of the overall social media plan with controversial topics one possible strategy to increase online brand presence.

Once a small business gets the hang of writing a blog and is beginning to see involvement from their target audience it is time to take their writing to the next level and seriously begin working on their online brand presence.  By becoming aware of subtle manipulations to one’s company’s blog can make the time invested writing and maintaining it well worth it. Building and creating online brand presence is a job all in itself and when a business works smarter they reach their goals quicker.

January 26, 2012



Social-media-graphic
As more and more small businesses begin to realize the benefits of launching an online marketing campaign with social media as the primary strategies to increase their enhanced online visibility a new industry has been created.  Social media tools are now available for a variety of tasks to aid the small to mid-size business owner in streamlining their social media marketing tactics and interpreting analytics.  For a business to truly see an enhanced online visibility taking advantage of these tools would be most beneficial.

Enhanced Online Visibility – Adding Multi-Media

There are a slew of new social media tools aimed at helping account holders integrate music, video, pictures and even voice recordings into their Facebook, Twitter, Google+ and other social media accounts.  Research has proven that pages rich with multi-media generate more interest and engagement with the community.  With so much at stake in online marketing businesses would be wise to use every tool at their disposal to help create their enhanced online visibility.

Enhanced Online Visibility – Time Savers

As a small business gets more fluent in social media and their audience grows they will quickly find themselves devoting a large amount of time to the websites.  Best practice dictates that to have a successful social media marketing campaign a business must be constantly available to respond to comments and post comments regularly.  If successful this will require a lot of time especially if several sites are being utilized.  There are many new and exciting social media tools on the market now aimed at this time issue.  They streamline the updating and monitoring process by funneling all activity from multiple websites into one, easy to understand dashboard.

Enhanced Online Visibility – Analytics

After all the hard work small businesses put into their marketing some form of analytics must be available for review.  This could not be truer for those wishing to affect enhanced online visibility through an online marketing campaign.  Several social media tools provide customizable analytics ideal for the small business.  With information presented in easy to understand formats one doesn’t have to an expert to make sense of the information. 

After a company becomes comfortable with social media (one site at a time, please) they should investigate social media tools and determine which could benefit their business and make social marketing goals more attainable.  With so many tools available now and the number increasing regularly there is a social media tool available to help any business in any stage of growth build their enhanced online visibility.

January 25, 2012



Avoid-grammar-police-there-theyre-800X800
Everyone, by now, understands the importance of online brand presence and the various vehicles to help build and maintain it.  The most popular routes to boost one’s online brand presence where it needs to be are social media, blogs, and website content.  All three rely heavily on the written word yet companies are more and more often neglecting the English language.  There is no quicker way to lose respect from one’s audience and actually hurt online brand presence than by getting lazy with grammar and spelling.

Social media has been quite a blessing in terms of improving online brand presence.  All of the wonderful aspects of social media that make it so appealing are what make it so easy to lose control of proper grammar and spelling.  First of all, misuse of language is rampant on sites like Facebook and Twitter.  Even the most devoted English grammar-abiders can’t help but fall victim to the ‘everyone else is doing it…’ mentality.  While one’s audience may misuse homonyms and misspell common words frequently companies must take the high road and stick to writing good copy all the time to increase online brand presence.

The casual tone of blogs and social media also lends itself to the misuse of grammar.  While there is absolutely nothing wrong with dropping the formality, something which is a great tool for building an online brand presence, when posting on the company blog certain rules must still be strictly enforced. There should always be a distinction between conversational tone and bad writing.  Fragments should be avoided at all costs.  Misplaced modifiers should not exist and all words should be spelled correctly.  Tone has nothing to do with these issues.

Errors found in website content are perhaps the most disturbing. The website is the company’s online clothing.  It should display the best the company has to offer.  When customers and potential customers see misspelled words and grammatical errors within the website it damages online brand presence and sends the message that the company is not professional.  No matter what the company sales or offers in services correct grammar and spelling must be used on all web pages.

The trend to let grammar, spelling and punctuation slide is upsetting. The entire profession of editing exists to catch such errors and is now being disregarded in lieu of fast and easy.  While it might be fast to throw a Facebook post up without review it’s a company’s online brand presence that suffers if it isn’t up to par.  By taking just a little bit of time to review and edit all writing, even a simple Tweet, companies can guarantee they present a professional image and, in turn, maintain their online brand presence they worked so hard to attain.

January 19, 2012



Social-Media-Collage
For small businesses wishing to build an online brand presence participation in social media is a great way to do it while keeping the costs low.  In fact, the only cost involved with social media as an online brand presence building strategy is the time it will take.  Anyone who has ever been involved in a small business understands just how valuable that time can be which is why there are some simple guidelines to remember when taking that leap into social media with marketing as the goal.

1)    Start Small and Slow – Before biting off more than one can chew in regards to social media marketing for online brand presence they should commit to one website.  It doesn’t matter if the person updating has personal experience with the website or not when starting a page for a small business all the rules change.   We’ve talked in other posts about what should be included in social media posts and how to best attract and keep fans.  Learning to look at social media through those lenses takes some time to get the hang of.

2)    Update Often and Concisely – The often part of this tip is simple.  People want instant gratification and they love fast. Honestly, a small business should be posting at least once a day for maximum online brand presence growth.  The concise part of this tip is a little more difficult.  Communication is a skill that comes naturally to some and not so naturally to others.  One would hope that the designated ‘poster’ in a small business would have stellar communication skills but that cannot always be accomplished.  No one wants to take the time to read a rambling post.  Say what you mean and say it in as few words as possible to build online brand presence.

3)    Keep It In-House – It may be tempting to immediately contract out the work of building and maintaining an online brand presence to another company specializing in online marketing.  While there are plenty of successful and highly qualified companies one can turn to for these services it’s recommended that small businesses try to do it themselves first.  Social media is a very intimate means of marketing and customers and target customers want authenticity that can only be given by one of the team.  An essential part of online brand presence is authenticity.

These are only three tips to help small businesses kick-start their online marketing campaigns in an effort to further increase online brand presence.  The most important tip of all is to remember that social media is only one aspect of marketing.  It is a communication medium that helps the business connect with customers and future customers.  It does not make sales happen.  If social media is viewed as an opportunity to build online brand presence and not as a one-stop-shop of marketing it can be a success for any small business.

January 18, 2012



Image.axd
Creating an online brand presence is no easy task just as maintaining that same online brand presence requires devotion and time.  Many companies contract out their website design or have an in-house team take charge of the process and don’t give it much more thought.  Unless one has hired a leader in website design with a proven track record in brand building, particularly online brand presence, they should not assume that their website is good enough.

Unfortunately the look and feel of a website associated with a brand plays as much an influence in determining online brand presence as social media presence, blogs and web content.  A website’s aesthetics should match the brand’s goals, beliefs and overall theme.  All too often website designers get caught up in using a successful website design as a one-size-fits-all template when the truth is that each brand should be looked at with fresh eyes.

Sometimes the remedy is simple.  A company can greatly increase their online brand presence by changing some colors, fonts, and adding a few pictures.  Other times it takes a complete overhaul of the website.  If one is not happy with their company’s online brand presence hiring a professional specializing in branding isn’t such a bad idea.  The trained eye can pick up many subtle components of a website that others never consciously notice but react to emotionally nonetheless.

One tiny adjustment that everyone can do to their website that has been proven to increase online brand presence is add photographs of people.  If one questions the validity of this marketing tool they should look at highly regarded national and international brands’ websites.  Photographs of people are splashed all over the place.  The same holds true for social media sites and blogs.  People like to look at other people, plain and simple.

So before blaming web content or small budgets for one’s lack of online brand presence try looking at the website for a change.  If it was designed by someone without the training and experience working with creating and building online brands it probably is flawed.  Flashy graphics are cute but they won’t keep customers coming back for more.  By focusing on the website as a whole representation of one’s brand – color, fonts and all – an online brand presence can really begin to form. 

This is not dismissing web content by any means.  That is still the meat and potatoes of any website.  Customers and potential customers don’t visit websites for the graphics or catchy slogans.  Successful websites with the goal of increasing online brand presence understand that all the components of the website must work in harmony to create on overall brand image.  That is the only way online brand presence is achieved.

 

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